All-New Chrysler Grand Voyager

All-New 2008 Chrysler Grand Voyager Raises the Bar for the Minivan Segment

Fifth generation of industry-leading Chrysler Group minivans to arrive this fall

All-new exterior and interior design for a more contemporary appearance

Thirty-five new or improved features make the 2008 Chrysler Group minivans “family rooms on wheels”

Five models, three distinct seating and storage systems and three powertrains, including a minivan-first six-speed transaxle, offer the right ingredients for any active lifestyle

The all-new 2008 Chrysler minivan once again prove they have the right ingredients to be the best vehicles to move people and cargo. With 35 new and improved features, the 2008 Chrysler Grand Voyager aren’t just practical vehicles, they also have the right mix to be “family rooms on wheels,” with something for everyone to enjoy.

“The all-new 2008 Chrysler Grand Voyager spices up the minivan recipe by offering an all-new contemporary appearance, five different models, three distinct seating and storage systems, unmatched entertainment systems and the safety you expect and deserve,” said George Murphy, Senior Vice President – Marketing, Chrysler Group. “Add in three powertrain options, clever interior features and industry-leading functionality, and you have a recipe that will be a favorite with any family.

The newest ingredient for functional family seating is the all-new Swivel ’n Go™ seating system. Swivel ’n Go offers second row seats that swivel 180 degrees to face the third row with a removable table that installs between the two rows, covered storage bins in the floor of the second row, third-row uncovered storage and fold-in-the-floor third-row seating. Swivel ’n Go also offers an available industry-first integrated child booster seat in the second-row quad chair and an available minivan-exclusive one-touch power-folding third-row 60/40 bench seat.

“Chrysler Group engineers turned the tables on traditional seat systems to come up with a technology that lets families have more choices of how to spend their time while traveling,” said Larry Lyons, Vice President – Front-wheel-drive Product Team, Chrysler Group. “With Swivel ’n Go, second- and third-row passengers can face each other to have a conversation, play games or have a meal on the go.”

Safety is a key part of any minivan recipe, and that continues to be true with the 2008 Chrysker Grand Voyager. All-row supplemental side-curtain air bags, Electronic Stability Program (ESP) with traction control and brake assist, LATCH child seat anchor system and a patented, energy-absorbing steering column are among the standard safety features included in the 2008 Chrysler minivan. Innovations like an industry-first integrated child booster seat, ParkView™ rear back-up camera, a rearview interior conversation mirror, integrated child safety seat and ParkSense® rear back-up system also ensure peace of mind while traveling.

Minivan Innovation Leadership

The modern minivan was invented by the former Chrysler Corporation in 1983. Since then, the Chrysler Group has sold more than 11 million minivans and invented more than 60 minivan firsts that not only have revolutionized the minivan segment, but made their way into other vehicle segments as well.

“Chrysler Group is the leader in bringing innovations to the minivan segment, and those innovations seem to have an uncanny way of ending up in other products,” said Lyons. “Integrated child safety seats, dual-zone temperature controls, a power liftgate and DVD entertainment are just some of the features that started in a minivan, but are now available in other vehicle segments.”

For 2008, the Chrysler Town & Country (sold as the Chrysler Grand Voyager in most markets outside North America) offers value, functionality, safety and a package of innovative features that no other manufacturer can match. With 35 new or improved features, the all-new 2008 Chrysler Town and Country and Dodge Grand Caravan offer consumers a home away from home.

“The 2008 Chrysler Town & Country and Dodge Grand Caravan offer the best amenities for today’s busy families,” said Murphy. “With a dual DVD system that plays different media at the same time, pinpoint LED lighting to read by, a table to play games or finish homework, a voice-activated navigation system with real-time traffic, power sliding doors and liftgate and YES Essentials® cloth seats, every member of the family will enjoy their journey.”

Unmatched Functionality and Entertainment

The 2008 Chrysler Town & Country have spiced up the recipe for minivan success to include a place for everything. A premium, multi-function, front-row sliding console, dual glove boxes, second-row covered storage bins, third-row storage area and clever storage bins and pockets offer more places to store things than ever before.

Three distinct seating configurations are available for 2008 in North America. They include a second-row bench seat with second-row covered storage bins and third-row fold-in-the-floor seating, a Stow ’n Go® seating and storage system that offers the only second- and third-row fold-in-the-floor seats in the industry and the new Swivel ’n Go seating that allows the second row seats to swivel 180 degrees to face rearward. Swivel ’n Go also includes a removable table that fits between the second and third rows with a fold-in-the-floor third-row seat. A one-touch power-folding third-row seat also is available.

Available comfort and convenience features include a new, removable sliding front console that is large enough to store a purse; remote start; heated first- and second-row leather or cloth seats; rearview interior conversation mirror; YES Essentials stain-resistant, odor-resistant, anti-static cloth fabric; a removable flashlight in the rear quarter panel; first- and second-row power windows; second- and third-row retractable sun shades; power sliding doors; power liftgate with power button on the key fob and rear-pillar, ambient halo lighting; movable, pinpoint Light Emitting Diode (LED) reading lamps; map lights; and a dual- or tri-zone heating and cooling system.

“To get the best recipe of comfort, security and flexibility that fits any lifestyle, we added comfort features like remote start, heated first- and second-row cloth or leather seats and ambient lighting, then mixed in standard safety features like all-row supplemental side-curtain air bags and ESP,” said Ann Fandozzi, Director – Front-wheel-drive Product Marketing, Chrysler Group. “Clever features found in the 2008 Chrysler Group minivans include a ‘Swiss-army-knife-like’ sliding front console and a removable flashlight in the rear quarter panel.”

Entertainment features include a dual DVD, multimedia entertainment system that can play different media at the same time, MyGIG™ CD/DVD/HDD/MP3/satellite radio with voice-activated capability, touch screen and real-time traffic and navigation, UConnect hands-free communication system with Bluetooth® technology, mesh side pockets on the second-row seats that can hold iPods, hand-held gaming systems or beverages, 110V inverter, two second-row output/input jacks with a 12-volt power outlet and an overhead console with bins large enough to store headphones.

Model Lineup

Five models and three powertrains are available for the 2008 Chrysler Town & Country. Chrysler offers three models: the Chrysler Town & Country LX, the Chrysler Town & Country Touring and the Chrysler Town & Country Limited.

Powertrain choices for North America include a new 4.0-liter V-6 aluminum engine mated to a new six-speed transaxle that produces 240 hp (179 kW) and 253 lb.-ft. (343 N•m) of torque, a 3.8-liter V-6 aluminum engine mated to a new six-speed transaxle that produces 198 hp (148 kW) and 230 lb.-ft. (312 N•m) of torque or a 3.3-liter flex-fuel-capable (FFV) V-6 aluminum engine mated to a four-speed transaxle that produces 170 hp (127 kW) and 205 lb.-ft. (278 N•m) of torque. The varied powertrain options provide a pleasant driving experience in a variety of conditions.

“Chrysler Group has been a leader in flex-fuel-capable vehicles,” said Lyons. “We sold our first minivan capable of running on E85 in 1998, and since then, Chrysler Group has sold more than 1,330,000 flex-fuel minivans.”

Demotivational Posters

Chrysler Brand Debuts Campaign with New "Engineered Beautifully" Theme Line

“Engineered Beautifully,” that’s the tag line of new Chrysler brand multi-media advertising campaign. See the four commercials by clicking the hyperlinks below.

Technology Throughout TV Spot

Sebring Convertible TV Spot

Chrysler 300 Success TV Spot

Multiple Vehicles TV Spot

Stunning design and innovative technology take center stage in the new Chrysler brand TV and print ads, which break on May 8, featuring the new theme line “Engineered Beautifully.”

“More than 80 percent of the Chrysler brand product portfolio is all-new or refreshed in the last 12 months with the recent introduction of the all-new 2008 Chrysler Sebring Convertible and the debut of the all-new 2008 Chrysler Town & Country later this year,” said David Rooney, Director – Chrysler Marketing and Global Communications, Chrysler Group. “This is the perfect opportunity for us to showcase that there is more behind the sheet metal and distinctive style, and that every Chrysler possesses world-class quality and engineering at an extraordinary value.”

Additionally, the all-new 2008 Chrysler Sebring Convertible marketing launch is May 8. The Sebring Convertible ads mirror the tone and style of the new Chrysler brand creative.

The all-new Sebring Convertible offers a sleek and elegant design, exhilarating performance with excellent fuel efficiency and a spacious interior. It also offers what no other convertible has offered before – three automatically latching convertible top options: vinyl, cloth and a body-color steel hard top, all of which can be retracted with a push of a button on the key fob.

“Chrysler is, and always has been, a brand made by and built for people with a passion for great cars,” said Rooney. “Products like the 300 and Town & Country put us at the forefront of the industry in terms of style and design. At the same time, we have made great strides to become competitive and even surpass our competition in terms of quality and engineering. While we have made great strides, the perception has not caught up with reality in the marketplace. Our new communications direction will help get that engineering message across.”

At its core, the Chrysler brand stands for stylish products, agile performance, refined quality and the confidence of being proud without being arrogant. The new Chrysler brand direction will communicate these core values through a unique combination of both striking design and innovation technology. Overall, Chrysler promises superior engineering and stunning designs built around customer’s needs … at a price that will surprise and delight. No other manufacturer can make this claim. It’s the way our vehicles come together that sets us apart. Simply put, Chrysler vehicles are … Engineered Beautifully.

Following are descriptions of the new broadcast spots, including those for the Chrysler brand, Chrysler Sebring sedan, Chrysler Sebring Convertible and Chrysler 300.

Technology Throughout (Chrysler Brand :60)
This lead spot focuses on the innovative features within every Chrysler vehicle and the engineering behind those features. It uses a unique and original CGI technique to showcase the technology and engineering behind key features that enable Chrysler vehicles to seamlessly adapt to everyday driving situations.

The vehicle is slowed down on the film at the very instant that a feature is engaged. The viewer is then taken inside to see the technology and craftsmanship that lies beneath. This spot showcases and links together the Chrysler 300, Aspen, Sebring Convertible and all-new Town & Country, along with shared technology of Multi-displacement System (MDS), Electronic Stability Program (ESP) and MyGIG™ Multimedia Infotainment System. It closes with a shot of the Chrysler brand lineup and the new tag line “Engineered Beautifully.”

Taking Care (Sebring sedan :30)
This spot clearly demonstrates how every Chrysler Sebring sedan is meticulously designed and built to meet the everyday needs of customers through purposeful technology, not superficial features. It also shows how each feature has been designed and incorporated to further enhance their driving experience.

This commercial begins with the customer. The car and its features build around the customer piece by piece, via a unique CGI technique, as they interact with the various features of the vehicle. At the end, all the pieces come together to deliver the best possible driving experience – a beautiful “custom built” Sebring sedan.

Key to Happiness (Sebring Convertible :30)
This commercial features a highly energetic and emotional execution of the new brand essence. The Sebring Convertible is featured in a stylized setting designed to showcase its beautiful design and advanced engineering. The main product features are set in unique type on black art cards to maximize impact. The emotional music track provides a consistent undertone for the overall message of styling, design and technology.

The commercial begins with a shot of the all-new 2008 Sebring Convertible, showcasing its beautiful styling. The new Convertible hard top is shown along with the unique art cards to match. We see a few of the new technological features of the vehicle as well. These features, technological advancements and stylish design messages culminate to invite the consumer to hold the key to happiness.

Success (300 :30)
This commercial maintains a consistent tone with the Sebring Convertible "Key To Happiness" spot as it features the beautiful Chrysler 300 in a stylized setting. The main product features are set in unique type on black art cards to maximize impact. The emotional music track provides a consistent undertone for the overall message of styling, design and technology.

The commercial begins with a reveal of the distinctive front end of the Chrysler 300. As the 300 approaches the city, art cards are displayed showcasing the many premium features it has available. The spot culminates in a bold statement that captures what the Chrysler 300 is all about.

Multiple vehicles (300/PT Cruiser/Sebring Sedan :30)
Again, keeping with the tone of "Key to Happiness" and "Success" this spot features the Chrysler 300, PT Cruiser and Sebring sedan in beautifully attractive and stylized settings that capture the essence of what the Chrysler brand is all about. The main product features are set in unique type on black art cards to maximize impact. The emotional music track provides a consistent undertone for the overall message of styling, design and technology.

This commercial communicates the Chrysler brand's leadership in fuel efficiency, as well as its commitment to building quality vehicles that are unique in their distinctive styling and incredible value. No more is that present than with the award-winning 300, the technologically advanced Sebring sedan, and the stylish, yet functional PT Cruiser.

The television schedule features prime-time network and cable shows such as Grey’s Anatomy, Boston Legal, Ugly Betty, Dancing with the Stars, Conan O’Brien, The Tonight Show, NBA Playoffs, Big Break 7, Larry King, Anderson Cooper, Nancy Grace, Headline News, Law and Order CI, Law and Order SVU and Dog Whisperer. The ads will also appear on other channels including TNT, TBS, Food Network Style Network, ESPN, CNBC, Fine Living Network, Bravo and The Golf Channel.

The print ads follow the same creative direction for a consistent tone and message. Product is the star with bold photography on colorful backgrounds along with highlighted technology features. The Chrysler print ads will run in Automobile Magazine, Aspen Peak Magazine, Car and Driver, Food Wine, Forbes, Golf Digest, Golf For Women, Jet, Martha Stewart Everyday, Motor Trend, National Geographic, The New Yorker, Road and Track, Southern Accents, Sunset, Tennis Magazine, Traditional Home and Travel and Leisure.

In addition to the new advertising, the Chrysler brand will showcase the all-new Sebring Convertible through two programs done with Hearst and Forbes magazines. The Hearst Awaken Your Senses program includes advertising, Web activity (www.awakenyoursenses.com), product displays and test drive components with the grand prize of an all-new 2008 Chrysler Sebring Convertible. The Chrysler brand is also the exclusive sponsor of one chapter of the Forbes 90th Anniversary Issue and Networking Special Report covering lifestyle elements surrounding careers, entertainment, leisure and design.

Chrysler Brand
Driven by award-winning new models, the Chrysler brand has seen a dramatic increase in sales, market share and brand image. Since 1990, Chrysler brand sales have more than tripled. No other American automotive brand has grown as much during the same time frame.

The Chrysler brand’s succession of innovative product introductions continues to solidify the brand’s standing as the leader in great design, purposeful technology and value. With the launch of the all-new 2007 Chrysler Sebring sedan and the 2007 Chrysler Aspen – the first-ever full-size sport-utility vehicle for the brand – the momentum is sure to continue with the launch of the all-new 2008 Chrysler Sebring Convertible and 2008 Chrysler Town & Country.

Chrysler Brand Heritage Chronology

1875-1912: Kansas-born Walter Chrysler, son of a locomotive engineer, was connected to the transportation industries throughout his life. His love of machinery prompted him to forsake a college education for a machinist’s apprenticeship, and his early career comprised numerous mechanical jobs in the railroad industry.

1912-1920: In 1912, Chrysler joined General Motors as manager of its Buick manufacturing plant, becoming president of the Buick division four years later. After parting ways with GM in 1919, Chrysler began a second career as a “doctor of ailing automakers,” strengthening first Willys-Overland, then the Maxwell Motor Corporation.

1920-1924: Chrysler teamed up with three ex-Studebaker engineers, Fred Zeder, Owen Skelton and Carl Breer, to design a revolutionary new car. They defined what the products of the Chrysler brand would be – affordable “luxury” vehicles known for innovative, top-flight engineering.

1924: The first was the 1924 Chrysler Six, an all-new car priced at $1,565 that featured two significant innovations – a light, powerful, high-compression six-cylinder engine and the first use of four-wheel hydraulic brakes in a moderately priced vehicle. The well-equipped Chrysler Six also featured aluminum pistons, replaceable oil and air filters, full-pressure lubrication, tubular front axles, shock absorbers and indirect interior lighting.

1925: After securing a $5,000,000 loan to start production, Chrysler sold over 32,000 units of the Chrysler Six in its first year. The Maxwell company soon had a new name: Chrysler Corporation. In 1925, the firm boasted more than 3,800 dealers, sold over 100,000 cars and ranked fifth in the industry.

1925-1930: Some of Chrysler’s early high-performance, high-style cars startled industry observers and customers alike, but mid-range pricing added value and assured the success of the brand. Model numbers told customers how fast each Chrysler would go; the Chrysler 72, for example, featured an optional "Red-Head" engine for better pickup and hill climbing.

Chryslers would also perform commendably in other period racing venues, winning the 1925 1,000-mile Stock Car Speed Trial at Los Angeles and placing second, third and sixth at the Belgian Twenty-Four Hour Grand Prix of 1928. They also did well in endurance competition, completing a 1926 Kansas City-Denver test at an average speed of 51.8 mph and a 1927 New York-Los Angeles round-trip speed run at an average speed of 40.2 mph.

The 1928 acquisition of Dodge Brothers made Chrysler the third of Detroit’s Big Three automakers — and Walter Chrysler one of the most successful industrialists of his generation.

1930-1935: Within a decade of its founding, Chrysler Corporation’s leadership in innovation had earned for it the label of Detroit’s “engineering company.” Chrysler’s list of early automotive “firsts” included Floating Power (a new method of mounting engines to isolate vibration), replaceable oil filters, downdraft carburetors and one-piece curved windshields.

Chrysler entered a higher level of competition with its richly appointed Imperial series. With a custom-built body from LeBaron or Briggs, a 145-inch-wheelbase chassis, a 125-horsepower engine and a price tag of $3,145, a typical Imperial of the early 1930s rivaled a Duesenberg in style, but cost only about a third as much!

In 1934, Chrysler, with advice from Orville Wright, built a wind tunnel to test body shapes that led to the first unit-body, aerodynamic car — the Airflow. The idea came from Carl Breer after he tested conventional car shapes in a wind tunnel and found they registered much less drag “tail first.”

Chrysler’s Airflow "streamliner" was dramatic and ahead of its time — the fluid design and pioneering unit-body construction offered improved handing and passenger comfort in a vehicle unlike any seen before.

The Chrysler Airflow also featured recessed headlights, a low step-up height, a standard in-line eight-cylinder engine, automatic overdrive and good gas mileage (posting 21.4 miles per gallon on a coast-to-coast test trip). Unfortunately for Chrysler, the Airflow was a bit too different for most. Even though its design was soon widely copied, this first truly streamlined car was not a sales success.

1936-1937: Less-than-spectacular sales led to stronger promotion of cars like the $925 DeLuxe Eight over the slow-selling, $1,400 Airflow — and to more conservative Chrysler styling.

1938-1941: A new brand-defining model appeared: the New York Special, soon recast as the richly appointed Chrysler New Yorker. Its longstanding popularity would eventually make it America’s longest-running automobile nameplate (1938-1996).

"Fluid Drive" became known as another of Chrysler’s significant engineering innovations — it was an "almost automatic" transmission that virtually eliminated shifting. Others included Superfinish to reduce wear on contacting metal surfaces and Oilite self-lubricating bearings.

Gaining widespread notice in 1940, the Chrysler Thunderbolt show car was a huge two-seater with a retractable steel roof and streamlined cladding front to rear. Chrysler turned even more heads on Memorial Day that year when its exotic Newport Phaeton, one of only five built by LeBaron, served as pace car at the Indianapolis 500 Mile Race.

The most striking production-model Chrysler of the prewar years was the 1941-42 Town & Country, a “barrelback” sedan expanded into an aerodynamic station wagon and trimmed with ash-and-mahogany side panels – the company’s elegant entry into autobuilding’s “woody” era.

1942-1945: All civilian car production stopped for the duration of World War II. Chrysler was eighth among all manufacturers in producing materials for the war effort.

1946-1954: When peacetime returned, Chrysler and other automakers rushed back into production with new cars retaining many of the solid, reassuring features of the prewar models, such as the ash-and-mahogany trim of the new 1946 Chrysler Town & Country sedans and convertibles that succeed the pre-war T&C station wagons.

While many customers, especially Hollywood stars, loved those postwar “woodies,” many others were ready for a change, not just from the style of Town & Country, but from all "high-and-wide" models that harkened back to prewar styles. But Chrysler stood steadfastly by its tall, stolid cars. Through the early '50s, it built "comforting" large cars; when Chryslers did eventually get a bit longer and lower, styling visibly trailed most rivals in the market.

The first indication of changing times at Chrysler came with the 1951 development, and enthusiastic reception, of the authoritative, hemispheric-head V-8 engine. The soon-to-be legendary HEMI® combined better combustion, higher compression and lower heat loss to create much more horsepower than previous V-8s. Close behind was the fully automatic Powerflite transmission.

Chrysler then reaffirmed its engineering reputation by commissioning a revolutionary gas turbine engine program. This 20-year campaign to apply an aircraft engine turbine's smooth power and low maintenance requirements to automobiles became part of the Chrysler brand's folklore.

In 1949, Chrysler hired Studebaker designer Virgil Exner to head an advanced styling section, a first step toward realigning the company’s design priorities. Exner enlisted the aid of Italian coachbuilder Carrozzeria Ghia to began building a remarkable series of so-called "idea cars," like the 1951 Chrysler K-310 five-passenger sport coupe, the 1952 C-200, which featured the "gunsight" taillight design later used on Imperials, and the 1953 Chrysler D'Elegance, a three-passenger sport coupe with hand-sewn, black-and-yellow leather upholstery and matching luggage.

The most extraordinary car in this series was the Chrysler Norseman, featuring cantilevered arches to support a roof without “A” pillars, all-aluminum body panels and a power-operated, 12-square-foot panel of glass that slid forward to expose the rear seat to the sky. Shipped to America by Ghia, the Norseman sank to the bottom of the Atlantic Ocean on the ill-fated Italian steamship Andrea Doria.

1955-1962: Exner revived Chrysler production car design with the sleek, sculptured Forward Look designs of 1955 that transformed the product line overnight. The Forward Look flagship was the 1955 Chrysler 300, a striking automobile that combined smooth styling with brawny HEMI power. The 300, arguably the first muscle car, became a legend on and off the race track and set records throughout the 1950s, including a 143-mph performance at Daytona Beach.

As the Fifties progressed, Chrysler products began to sprout distinctive tailfins, ostensibly to improve handling and stability above 70 miles per hour. The 1957 Chrysler brand standard-bearer, the 300C, was equipped with a standard 392-cubic-inch, 375-horsepower HEMI, two four-barrel carburetors, a high-output camshaft, Torsion-Aire suspension and the new Torqueflite transmission, making it the fastest, most powerful production car built in America that year and earning it the appellation “beautiful brute.”

Throughout the postwar years, Chrysler engineering leadership paced new styling advances. The company's engineering "firsts" from that era include the first "safety cushion dashboard,” the famous Chrysler push-button transmission (which became an icon of the '50s), power steering, torsion-bar suspension and the first practical alternator (introduced in 1960, it proved so successful it became standard equipment just one year later).

1963-1970: Chrysler entered the second phase of its gas turbine project, completing 50 smartly styled, Ghia-designed prototypes for testing by 200 customers. With its whooshing jet-aircraft sound, distinctive exterior and a space-age interior filled with a massive console, the Chrysler Turbine Car would not be confused with any other vehicle. But the realities of poor mileage [11.5 mpg] and high production costs brought the project to a quiet close.

Chrysler products evolved gracefully through '60s — fins disappeared, large cars became more refined — and ads for the 1963 New Yorker promised that there were "no junior editions to compromise your investment." The 1963 Chrysler 300-J maintained the brand’s style-plus-speed image with standard leather interiors, heavy-duty torsion bars and Ram induction manifolds; a special-edition Pace Setter convertible version started the Indianapolis 500.

By 1965, Chrysler sales had increased 65 percent and the brand moved from 11th to ninth place in national rankings. Models ranged from the "affordable luxury" of the Newport line (with no fewer than 376 trim and color combinations), through the high-line New Yorker to the sporty 300 with its 440-cubic-inch V-8 engine.

1971-1979: Following a decade of considerable success, Chrysler made an ill-fated, $450 million investment in new large cars just before the 1973 oil embargo. Public demand quickly turned from traditional large cars to mid-size and smaller vehicles, forcing Chrysler and its competitors to make expensive changes to their product lineups.

One design highlight in Chrysler's rapidly evolving 1970s lineup was the Cordoba — a 115-inch-wheelbase coupe billed as "Chrysler's new small car." With its Jaguar-like front end, formal roofline and one-of-a-kind rectangular taillamps, it became one of the era’s most memorable cars – along with the TV commercials featuring actor Ricardo Montalban extolling the virtues of its “rich Corinthian leather” interior. Cordobas sold better than all other Chrysler models combined, inspiring other new, "smaller" Chrysler designs, like the LeBaron Medallion coupe.

1980-1987: In 1980, Chrysler — deep in its greatest financial crisis — turned to the all-new K-Car for salvation. While some called it "the metal brick," in many ways the functional, compact, front-wheel-drive K-Car was just the right car for the times.

This automotive "back to basics" era peaked with the 1984 introduction of the minivan. Chrysler Corporation's most practical vehicle proved to be its most popular and eventually led to the revival of the Chrysler Town & Country nameplate on an upmarket version.

The design highlight for the Chrysler brand during this period was unquestionably the LeBaron convertible, which reintroduced the convertible to the American market and enjoyed a nine-year run as it brought style and excitement back to the brand.

1988-1998: In the late 1980s, new leadership at Chrysler, determined to return the brand to its roots of engineering and design excellence, decided to create an entirely new line of "Euro-Japanese-ethic" cars — and developed platform teams to get the job done quickly and affordably. The new product philosophy was reflected in the development of concept cars like the 1988 Portofino and the 1989 Millenium.

Chrysler's renaissance began in earnest with the mid-size 1993 Concorde sedan, which was quickly followed by the full-size LHS and Chrysler 300M, the smaller Cirrus sedan, the companion Sebring luxury sports coupe and the separate Sebring convertible, and the next-generation Town & Country minivan.

1998-2007: Since the DaimlerChrysler merger in 1998, still more outstanding Chrysler vehicles have been developed, including the new Chrysler 300C, the PT Cruiser and PT Cruiser convertible, the all-new Sebring sedan and Sebring convertible, the Pacifica crossover, the latest versions of the Town & Country minivan and the Crossfire sports car.

More than 80 years after the creation of the company, each of these vehicles continues to personify Walter P. Chrysler’s original vision for the brand bearing his name: superb engineering, standout design and fun-to-drive performance — all at an affordable price.

Dodge Demon Roadster Concept – Simple Soul, Artful Attitude Make for Radical Results

The Dodge Demon concept is a compact, nimble “roadster with an attitude,” a perfect balance of classic sports car proportion and simplicity blended with modern design and performance. The vehicle will be shown for the first time at the 77th International Motor Show in Geneva next month.

“While the iconic Dodge Viper is a dream car for many, the Dodge Demon is designed to be an attainable dream car,” said Jae Chung – Dodge Demon Principal Exterior Designer, Chrysler Group. “The exterior design is simple yet bold, featuring an energetic combination of curves and intersecting planes.”

The bodyside of the Dodge Demon main character line flows up and over the front wheel, then drops diagonally to an angular color-keyed vent on the rear fender that directs cooling air to the rear brakes. In similar fashion, the compound rear fender surface curves up and over the rear wheel, sweeping into a broad diagonal plane extending to the taillamp. The resulting muscular fender form projects boldly beyond the main body, underscoring that the Dodge Demon concept is a rear-wheel-drive machine.

The rear surface of the body is divided into three planes with two chamfered outboard planes, dominated by long, tapering trapezoidal taillamps. The taillamps sport translucent red inset lenses that surround LED back-up lamps.

Up front, the signature Dodge crosshair grille is stuffed into an aggressive, menacing, trapezoidal opening that thrusts boldly forward.

Set into elongated angled triangles, the projector headlamps, delineated by bright rings, are set into black chrome bezels, giving the front end mean-looking “eyes” that accentuate the grille opening. Encompassing the upper portions of the front fenders and sporting two recessed air outlets, the Dodge Demon’s hood is hinged at the front, adding a just-for-fun performance-car look and feel.

Featuring an open-spoke design, the wheels are pushed to the corners of the body for a dramatic stance and capable performance. The 19-inch brushed aluminum wheels are set into assertive, asymmetrical openings that reprise the body’s playful combination of curves and planes.

The beltline kicks up at the rear and into the higher deck lid contour, giving the lucky occupants an encapsulated, protective feeling.

“In the manner of timeless British sports cars, the interior of the Dodge Demon is purposely functional, not frivolous,” said Dan Zimmermann – Dodge Demon Principal Interior Designer. “Everything relating to the driving experience is emphasized, while that which is not is made visually secondary.

“The well laid out instrument panel, for example, is familiar, yet modern. Everything you really need – the gauges, circular AC outlets, radio – is encapsulated in a cross-car brushed aluminum bezel that also accentuates the width of the cabin. Secondary controls and features, such as the HVAC knobs and the passenger-side glove box, are located below this bezel,” Zimmermann added.

In a similar functional manner, the floor console is deliberately not a part of, or attached to, the instrument panel. The console is dominated by the squat ready-at-hand silver and black manual shift knob, and its leather boot is set into a bright trim ring. The wide, brushed aluminum console bezel also incorporates the recessed emergency brake handle, with the window switch gear, softly lit cup holders and 12V power outlet organized into a graphically unified shape. The upper portion of the instrument panel, including the cluster brow, is accented by a stitched seam with contrasting silver thread.

“Each of these features is set flush, or nearly flush, with the bezel surface so as to establish a ‘clear zone’ for the driver’s shift arm in all seating positions, with nothing in the way of the driving experience,” Zimmermann said.

The raised plateau at the rear of the console incorporates a covered storage bin – with a lid that serves as an armrest between shifts – while the portion of the console extending under the instrument panel has an open bin handy for incidentals.

The steering wheel employs an aluminum open-spoke design with each of the three spokes intersecting the small circular hub for a timeless sports car look. The wheel rim itself is brushed aluminum on the inside, complemented with stitched vinyl on the outer rim. Immediately forward of the wheel, the four-gauge cluster features classic white-on-black dials with graphics inspired by sports watches. Each circular gauge is set handsomely inside a finely detailed silver and chrome bezel ring, while gauge pointers are colored to match the exterior.

The doors feature durable, vertical grab handles, each anchored to a silver bezel housing the chrome door remote handle. The lower portion of each door features a stylish brushed aluminum bezel that encapsulates the large circular speaker grille and then drops sharply as it moves rearward to form the map pocket outer panel, mimicking a feature line on the car’s exterior.

The Dodge Demon’s seats feature contoured bolsters that are just high enough to provide support when cornering, yet do not hinder ingress or egress. Set in exposed low-gloss carbon fiber shells, the black seats with integral head restraints feature inserts of textured “Momentum” fabric mated to fabric bolsters, with specific sew lines accented by silver thread. Individual brushed aluminum and carbon fiber roll bars are positioned directly behind the bucket seats. With long seat tracks, there is ample storage behind the seats. Additional covered storage is provided in the bulkhead between the seats.

The Dodge Demon concept is an affordable Dodge sports car which merges brand cues of bold design and powerful performance with an open-air “fun-to-drive” attitude.

PRELIMINARY TECHNICAL SPECIFICATIONS
Dimensions are in inches (millimeters) unless otherwise noted.

Engine: 2.4-liter petrol World Engine
Maximum Power: 172 hp SAE (128 kW) @ 6000 rpm
Maximum Torque: 165 lb.-ft. (224 Nm) @ 4400 rpm
Transmission: Six-speed manual
Drivetrain: Rear-wheel drive
Overall Length: 156.5 (3974)
Overall Width (max. @ body): 68.3 (1736)
Overall Height: 51.8 (1315)
Wheelbase: 95.6 (2429)
Overhang, Front: 30.6 (777)
Overhang, Rear: 30.3 (769)
Curb Weight (estimated): 2600 lbs. (1179 kg)
Tire Size, Front/Rear: 58.7 (1491)
Wheel Size: 19 x 8 in.
Outer Diameter: 25.2 (640)
Exterior Color: Bright Amber Pearl
Interior Color: Carbon Black

Jeep® Brand and Heritage

From July 23, 1941, to the present day, the Jeep® brand has stood for authentic four-wheel-drive capability, innovative technology and continuous refinement. Through Willys-Overland, the “Jeep” initiated the 4x4 segment more than six decades ago and kicked off the compact “sport-utility” boom with its four-door, 4x4 Jeep Cherokee in 1983. Today’s Jeep vehicles are still directly descended from the first Jeep vehicles.

The Jeep brand name — trademarked internationally since 1950 — has become one of the best known of all consumer brands in the world and an international byword for off-road capability. Jeep vehicles are now available in more than 120 countries, and more than nine million units carrying the famous Jeep badge have been sold.

Over the last 60-plus years, the Jeep brand has built a reputation for delivering rugged, versatile vehicles with real four-wheel-drive power. Jeep has always been the hero, not just in military terms, but also in less glamorous situations like plowing fields or aiding rescues in natural disasters.

The decades have been filled with pioneering, trend-setting vehicles, from the wartime Willys MB to today’s models. Having defined the sport-utility segment with industry firsts, the Jeep brand will continue to lead the SUV market into the future.

Highlights from six decades of Jeep
1941: Willys-Overland wins U.S. Army contract to produce Willys MB

1944: First civilian Jeep — the 1945 CJ-2A — is produced

1945: The industry’s first all-steel station wagon is created

1949: Four-wheel-drive station wagon foreshadows the future of the 4x4

1950: Jeep is registered as an international trademark

1954: 1955 Jeep CJ-5 is introduced

1962: 1963 Jeep Wagoneer is unveiled, the first Jeep vehicle designed from the ground up for a civilian purpose

1972: Quadra-Trac®, the first completely automatic full-time four-wheel-drive system is launched on the 1973 Jeep Wagoneer

1983: New 1984 Jeep Cherokee offers 4x4 power in a smaller package, kicking off the modern-day sport-utility boom

1992: 1993 Jeep Grand Cherokee is introduced at the North American International Auto Show in Detroit and is driven through the glass walls of the Cobo Exhibition Centre; European production of the Grand Cherokee begins in Graz, Austria.

1996: New 1997 Jeep Wrangler — icon of the Jeep brand — is unveiled

1998 1999 Grand Cherokee revolutionises the upscale SUV again

2001: New Jeep Cherokee is presented and begins production

2004: Jeep Cherokee and Cherokee Renegade take on fresh new appearances plus new powertrains including the new 2.8 VGT CRD engine

Fully leveraging the Jeep brand
Arguably one of the most recognised brands worldwide, the Jeep brand has often been referred to as a “lifestyle” rather than simply an array of highly capable vehicles. Jeep vehicle owners, their families and friends have an affinity to the brand that is reinforced by their high demand for events and products that fit the Jeep lifestyle.

By building on its owners’ enthusiasm, the Jeep brand continues at the forefront of relationship marketing by offering unequalled opportunities to explore the abilities of the vehicles through various driving events in their markets. A prime example of this is Euro Camp Jeep, a three-day annual gathering exclusively for Jeep owners/enthusiasts and their families from all across Europe.

Today, there are many country Jeep Clubs all over the world organised and run by owner enthusiasts. Additionally, the Jeep brand endeavours to meet consumer demand for quality outdoor, adventure and lifestyle products through Jeep licensed merchandise.

All-new 2007 Jeep Wrangler and Wrangler Unlimited: Built for the World's Most Demanding Trails – and the Daily Commute

* 20-percent quieter cabin provides new levels of refinement
* All-new frame and suspension configuration
* The most off-road hardware ever offered directly from the factory
* Standard Electronic Stability Program (ESP) and Electronic Roll Mitigation (ERM)
* More powerful and fuel-efficient 3.8-liter V-6 engine

Throughout Jeep® Wrangler's 65-year history, Jeep engineers have ensured that each new generation Wrangler delivers – and improves upon – its world-class off-road capability, open-air fun and freedom, and interior comfort and convenience.

For the all-new 2007 Jeep Wrangler and Wrangler Unlimited – the sixth generation of Wrangler models – Jeep engineers focused on more than 50 functional objectives – from ground clearance to articulation to ride and handling. The result is the ultimate “out-of-the-box” off-road vehicle combined with everyday practicality and all the necessary features to “go anywhere and do anything.”

“The all-new 2007 Jeep Wrangler continues to live up to its name,” said Mike Donoughe, Vice President – Body-on-frame Product Team, Chrysler Group. “With the ability to conquer the world's most extreme off-road obstacles, the 2007 Jeep Wrangler provides enthusiasts the ultimate trail rig that only Jeep can engineer.

“While improving upon its legendary 4x4 attributes, Jeep Wrangler reaches new levels of on-road ride, handling and refinement, adding even more comfort when driving around town or during the daily commute,” added Donoughe.

New Levels of On-road Refinement
Central to improving occupant comfort in the all-new 2007 Jeep Wrangler are several new features that led to a 20-percent quieter cabin:

* Shear-type body mounts provide effective tuning for passenger compartment isolation, as well as exceptional durability. The standard 2007 Jeep Wrangler utilizes 10 body mounts, while the 2007 Jeep Wrangler Unlimited utilizes 12 body mounts. Each mount is individually tuned for optimum sound isolation
* Extensive use of Polymer Constraint Layer (PCL) reduces road noise and resonance between Jeep Wrangler's engine and cabin
* New door cut-line seals, and seals along the A-pillar and roof significantly reduce wind noise from entering the cabin
* The all-new 2007 Jeep Wrangler features a curved windshield, which reduces wind resistance. In addition, the interface between the windshield and the top is repositioned to improve airflow, reduce wind noise and create a better weather seal

New, Robust Frame
Essential to meeting dynamic targets for the all-new 2007 Jeep Wrangler is an all-new fully-boxed frame that is 100-percent stiffer in bending and 50-percent stiffer in torsion. The robust stiffness and strength of Jeep Wrangler's frame provides a stable platform to base suspension tuning, as well as improve suspension and drivetrain refinement, and provide optimum performance during frontal, offset and newly mandated high-speed rear impact events.

Hydroforming is utilized for sections of Jeep Wrangler's front frame rails that bear the front suspension load, as well as for crushable front rail tips. Jeep Wrangler's entire frame is also fully boxed for increased stiffness, durability and strong body and suspension attachment points. Roll-formed tubular center rails are incorporated into the all-new 2007 Jeep Wrangler Unlimited model's frame, extending its wheelbase by 20.6 inches.

Wide-spaced frame rails – wider than frame rails on Dodge Ram pickup trucks – cradle the fuel tank between the wheels, providing significant impact integrity for the fuel system. Cross members are also boxed and contribute to Wrangler's superior rigid frame, improving off-road performance. The standard 2007 Jeep Wrangler features seven cross members and the 2007 Jeep Wrangler Unlimited features eight.

Providing armor for the all-new 2007 Jeep Wrangler and Jeep Wrangler Unlimited's underbody components are three skid plates – protecting the fuel tank, transfer case and automatic transmission oil pan. Two-wheel-drive Jeep Wrangler Unlimited models feature one skid plate to protect the fuel tank. In addition, Rubicon models provide heavy-gauge tubular steel rock rails that reduce the risk of vehicle body damage from severe off-road trails.

Durable and Refined Suspension
The proven, five-link coil suspension configuration of the all-new 2007 Jeep Wrangler is significantly enhanced over its predecessor with new steering and suspension geometry, 3.5-inch wider track, and all-new shocks and springs.

“The all-new 2007 Jeep Wrangler's suspension provides more off-road flexibility, yet significantly withstands body lean during on-road cornering and effectively absorbs on-road imperfections,” said Donoughe.

Jeep Wrangler's five-link front suspension features longitudinal location of the axles by leading control arms in front and trailing control arms in the rear. Full-width, forged steel front and rear track bars provide lateral location of the axle with minimal angle change during suspension travel. Lower spring rates have been incorporated into the front suspension for a more comfortable ride.

The all-new 2007 Jeep Wrangler's rear suspension also features a five-link configuration with trailing upper and lower control arms for longitudinal control and a track bar for lateral axle control. Unlike its predecessor, control arms are mounted outboard of the frame and springs are mounted inboard to allow for mid-ship mounting of the fuel tank. In addition, shock absorbers are splayed – angled inboard at the top – to maintain more consistent dampening between light and full loads.

Jeep Wrangler and Wrangler Unlimited feature shock absorbers that are tuned to match softer coil rates, and achieve optimum balance between advanced on-road handling and rugged off-road capability. All Wrangler and Wrangler Unlimited models feature standard high-pressure monotube shocks, utilizing Low Speed Tunable (LST) valve technology. LST provides firm control of low-speed suspension motions, yet with higher speed motions, the valve stiffness decreases, preventing an overly stiff ride.

Enhanced Dana Axles
The foundation of Jeep Wrangler's suspension – providing the required strength, durability and off-road mettle – are beefy Dana axles that feature larger pinion shafts, pinion bearings, axle joints and ring gears. In addition, all 2007 Jeep Wrangler front axles feature driveshaft attachments on top, versus underneath, for greater gear strength and ground clearance.

Standard Jeep Wrangler X and Sahara models feature an enhanced Dana 30 front and Dana 35 rear axle. Jeep Wrangler Unlimited X and Sahara models feature a Dana 30 front axle and Dana 44 rear axle. Engineered to take on the most demanding trails, the all-new 2007 Jeep Wrangler Rubicon – including Jeep Wrangler Unlimited Rubicon – features enhanced heavy-duty Dana 44 front and rear axles.

Precise Steering
The all-new 2007 Jeep Wrangler's new recirculating-ball steering configuration features a robust cross-car steering linkage system, providing the stiffest possible steering linkage in a solid-axle vehicle. An on-center pre-load device features a more precise on-center feel, and steering efforts are tuned specifically for both on- and off-road driving conditions.

Moving the steering knuckles outboard into the wheel envelopes, the 2007 Jeep Wrangler's scrub radius is significantly reduced. The smaller scrub radius helps increase steering stability while braking, enhances handling and steering, and reduces steering wheel inputs, such as bump steer from uneven road surfaces.

Turning circle diameter for standard 2007 Jeep Wrangler models is 34.9 ft., while 2007 Jeep Wrangler Unlimited models feature a turning diameter of 41.2 ft.

Next-generation Transfer Cases
Key upgrades to the 2007 Jeep Wrangler's transfer cases continue Wrangler's heritage as the most capable off-road vehicle in the world.

“A long list of proven, upgraded 4x4 hardware – essential components among off-road enthusiasts – underscores the all-new 2007 Jeep Wrangler's off-road capabilities,” said Donoughe. “From heavy-duty transfer cases with low gear ratios to locking differentials, Jeep Wrangler has more mettle than any other vehicle, and more than enough to conquer a variety of off-road challenges right out of the box.”

Jeep Wrangler X and Sahara – as well as four-wheel-drive Wrangler Unlimited X and Sahara models – with the second-generation Command-Trac® NV241, part-time, two-speed transfer case, featuring a 2.72:1 low-range gear ratio. For increased structural stiffness and sealing, the main case features 18 bolts, versus its predecessor's nine. In addition, flanged front and rear output shafts mated to constant velocity joints on the driveshaft replace sliding yokes, providing better seals and smoother, more efficient operation.

The all-new 2007 Jeep Wrangler Rubicon model – as well as Jeep Wrangler Unlimited Rubicon – features an upgraded Off-Road Rock-Trac® NV241 two-speed transfer case with a 4.0:1 low-range gear ratio. Also featuring flanged front and rear output shafts mated to constant velocity joints, the NV241 transfer case is engineered exclusively for Jeep Wrangler Rubicon models to meet the most demanding durability requirements of intense off-road operation.

Upgraded Locking Differentials
A Trac-Lok® limited-slip rear differential is optional with Jeep Wrangler X and Sahara – as well as Wrangler Unlimited X and Sahara models – featuring a 3.21 or 4.10 axle ratio, which provides extra torque and grip during low-traction situations, such as driving over sand, gravel, snow or ice.

Jeep Wrangler and Wrangler Unlimited Rubicon models are equipped with Tru-Lock® front- and rear-locking differentials and feature a 4.10 axle ratio. Tru-Lock differentials provide low-speed maneuvering when climbing boulders and ascending steep inclines by evenly splitting torque between both wheels, forcing them to turn in unison for extra traction. Axle lockers may be easily toggled on and off by the dash-mounted switch. An optional Tru-Lock rear locking differential is available with all Jeep Wrangler X and Sahara models.

Available for the first time with Jeep Wrangler models are Brake Lock Differentials (BLDs), which are incorporated into the Electronic Stability Program (ESP) algorithm. BLDs apply braking force to an axle's spinning wheel in order to provide an equal amount of torque to each wheel and deliver greater traction for rock-crawling over severe off-road terrain. A separate set of BLD calibrations is designed for off-road operation and automatically activates when driving in 4 Low.

Electronic Stability Program
For the first time in a Wrangler, the all-new 2007 Jeep Wrangler and Wrangler Unlimited come standard with Chrysler Group's Electronic Stability Program (ESP) – providing significant benefits in accident-avoidance driving situations. ESP helps the driver maintain vehicle directional stability by applying selective braking and engine control, within the limits of available traction, to maintain the vehicle's intended course. Jeep Wrangler's ESP system includes Hydraulic Brake Assist, Traction Control, Brake Lock Differentials and Electronic Roll Mitigation.

The 2007 Jeep Wrangler's ESP system provides three modes: “full on,” “full off” and “partial on,” with the default mode as “full on” with each engine start. The benefits of ESP's three modes are as follows:

ESP MODE BENEFIT

ON Applies selective braking and engine control to maintain the vehicle's intended course. Full-time ERM and Traction Control are available.

PARTIAL Traction Control is deactivated and ESP operates at a highe rthreshold. Full-time ERM and Brake Lock Differentials are available.

FULL OFF ESP and ERM are turned off. Brake Lock Differentials are available. Ideal for off-road activities where wheel lock-up is desirable.

Best-in-class Ground Clearance and Articulation
The all-new 2007 Jeep Wrangler and Wrangler Unlimited's improved, best-in-class ground clearance, combined with short front and rear overhangs, are designed to navigate the world's most challenging off-road trails.

A boulder-friendly, best-in-class approach angle of 44.3 degrees, breakover angle of 25.5 degrees, and best-in-class 40.4 degree departure angle, once again make the standard 2007 Jeep Wrangler the most formidable off-roader.

With an additional 20.6 inches in wheelbase length, the all-new 2007 Jeep Wrangler Unlimited achieves off-road leadership in its class. Jeep Wrangler Unlimited features a best-in-class approach angle of 44.4 degrees, breakover angle of 20.8 degrees, and best-in-class 40.5 degree departure angle – all more than worthy of negotiating extreme obstacles.

For the first time, Jeep Wrangler offers an electronic-disconnecting front stabilizer bar – Active Sway Bar System (ASBS) – delivering additional wheel travel for traversing the toughest trails. The driver-actuated stabilizer bar disengagement is possible in both four-wheel drive “High” or four-wheel drive “Low” at speeds below 18 miles per hour. As a safety feature, the stabilizer bar re-engages at speeds above 18 miles per hour.

As a result of ASBS, the all-new 2007 Jeep Wrangler boasts a 652 Ramp Travel Index (RTI – a measurement of a vehicle's suspension articulation) with the front stabilizer bar engaged and an 832 RTI with the front stabilizer bar disconnected – a 28 percent increase.

More Power and Fuel-efficiency
New on all 2007 Jeep Wrangler models is a 3.8-liter overhead valve V-6 engine, with 202 horsepower and 237 lb.-ft. of torque – producing more horsepower and torque than its predecessor with improved fuel efficiency. A standard six-speed manual transmission or an available four-speed automatic transmission is offered.

Fuel economy figures for the all-new 2007 Jeep Wrangler and four-wheel-drive Wrangler Unlimited are 17 mpg city and 19 mpg highway (manual transmission); 16 mpg city and 19 mpg highway (automatic transmission). Two-wheel-drive Wrangler Unlimited models deliver 17 mpg city and 21 mpg highway.

The 3.8-liter V-6 engine is the first north-south, rear-wheel-drive and four-wheel-drive applications within Chrysler Group. Consisting of cast-iron construction for dynamic performance and durability, several engine modifications were made to meet the torque, fuel-efficiency and durability requirements for all Jeep Wrangler models, such as increased oil capacity, new exhaust manifold and new cylinder-block motor mounts.

Compared to its predecessor, the 2007 Jeep Wrangler's 3.8-liter V-6 engine is lighter and shorter and maintains higher torque at speeds above 3,400 rpm, allowing for an expanded operating range. Towing capacity for standard Jeep Wrangler models is 2,000 lbs., and for Jeep Wrangler Unlimited models is 3,500 lbs. An optional towing package is available and includes a 4.10 axle ratio and Class III trailer hitch.

For key diesel markets outside North America, an all-new 2.8-liter Direct-Injection Common Rail Diesel engine will also be available – for the first time in a Jeep Wrangler – with a six-speed manual transmission or five-speed automatic transmission.

Electronic Throttle Control
New for all 2007 Jeep Wrangler models is electronic throttle control (ETC), replacing the mechanical throttle linkage. ETC provides seamless and consistent engine response, improved fuel economy, and enhanced integration of vehicle systems – such as the transmission, variable camshaft timing, vehicle speed control and idle speed control.

ETC enabled Jeep engineers to tune the throttle response in relation to the 2007 Jeep Wrangler's speed and set throttle-control curves to remain consistent over a wide range of operating conditions. In addition, engineers utilized the flexibility of ETC to provide a special throttle calibration when driving in 4 Low. The 4 Low calibration enables drivers to better modulate engine power when off-roading.

Chrysler Nassau Concept: Artistic, Refined Definition of “What It Is to Be a Chrysler”

Combining refinement, function and style, the Chrysler Nassau concept explores a new expression of the Chrysler brand. The four-door, four-passenger Chrysler Nassau luxury coupe is, as Alan Barrington, principal exterior designer of the concept said, “a more emotional and artistic articulation of what it means to be a Chrysler.

Though built on a full-size 120-inch wheelbase, the Nassau appears more visually compact than a comparable Chrysler 300C.

“Traditional exterior proportions have been enhanced with a silhouette that recalls the classic English ‘shooting brake,’” said Barrington. “This provides SUV-like interior volume with a lower, more roadworthy physique.”

Barrington said the exterior design vocabulary is fluid and sophisticated with special attention paid to wheel placement relative to the body surface for a sleek, toned stance.

“In order to attain a more compact appearance,” explained Barrington, “the Nassau has deliberately concise front and rear overhangs, with the body surface wrapped around the large 10-spoke 21-inch wheels.”

Accenting the Mystic Blue Pearl color of the body, the sill and the lower portions of the front and rear fascias are finished in Starbright Silver. The lower surface of the body is defined by a subtle undercut that rises slightly toward the rear wheel.

Though the arc of the roof resembles that of a coupe, the Chrysler Nassau concept is in fact a four-door hard top with front and rear side glass that retracts fully, revealing the absence of an above-the-belt B-pillar. The crisp but fluid A-line that closes slightly against the rising belt is also of particular note.

“We sought to capture the effect of a classic sculpture — an artistic approach with a shapely flowing of lines that give the impression of movement even while standing still,“ Barrington said. “The line in the profile draws down and into the taillamp, leading the eye of the observer toward to the dramatic back end which creates its unexpected ‘shooting brake’ appearance.”

In side view, the upper portion of the rear hatch is steeply raked, with the back light swept cleanly around to the C-pillars. The lower portion of the tapering back light glass is pulled emphatically rearward, a treatment repeated in the near vertical surface of the lower hatch. The flanking taillamps are graphically the reverse of the headlamps, with the lenses growing wider as they sweep around to the side, with the bright accent along the bottom of the lens. Much of the lens is populated by rows of bright rectangles set in a red field, the rectangles helping to delineate the surface of the rear quarters when the lamps are unlit. All exterior lighting is visually distinctive with the use of atypical textures, colors and LED technology.

Fronting the long hood is a new interpretation of the eggcrate Chrysler grille, rendered in chrome and satin aluminum. Bracketing the grille and sweeping rearward nearly to the wheel openings, the long, narrowing headlamps and their upper chrome brows combine with the rising sculptured line of the upper fascia to subliminally evoke the uplifted wings of the Chrysler badge.

The Chrysler Nassau’s lower fascia is accented by the long chrome brows of the tapering left and right fog lamps, a detail replicated in the “repeater lamps” of the slim, door-mounted side view mirrors. The plan view of the Nassau highlights the dramatic swept-back curves that define both the front and rear fascias.

Stepping into the Chrysler Nassau, one enters a new world of luxury specially designed to a younger, aspiring audience. The presiding interior theme is one of flowing seamless sculpture composed of leathers and fabrics derived from futuristic architectural interiors.

“We looked carefully at space efficiency,” said Ben Chang, principal designer of the Nassau’s luxurious interior. “We pushed the interior surfaces outboard to increase the space inside while individual bucket seating provides each of the four occupants personal space.

“The look of various components inside the vehicle was inspired by the design of contemporary cell phones, computers, iPods and MP3 players,” Chang added. “We paid close attention to the graphics and finishes of these technologically advanced products, seeking to make controls in the Nassau’s interior that the driver interfaces with similar to what you’d find in the office or among personal electronic devices. We strived to achieve a seamless interface between your car and the rest of your electronic world.”

The instrument panel is a showcase for new technologies in data display, personal control interface, and home theater-inspired entertainment. Gear selection is accomplished via a pod control mounted on the instrument panel while the steering wheel incorporates auxiliary paddle shifters.

“The look of the instrument cluster was based on an expensive watch, again because we sought to create a visible connection with what people have and use,” Chang said.

While the instrument cluster has its own taut brow, the shape of the forward portion of the instrument panel is sensuously sculpted. Housing the main cluster, the upper surface of the panel includes a wide asymmetrical elliptical opening.

The shape was inspired and reminiscent of Constantin Brancusi’s famous Bird in Space sculptures. Brancusi, an artist based in Paris from the 1920s to the 1940s, was preoccupied by physical attributes of birds in flight, or more specifically, the essence of flight. The theme fits perfectly with the vehicle’s goal of giving the constant impression of smooth, slender movement.

Within the housing of the instrument panel (I/P) is a three-layer screen, which allows the simultaneous display of the navigation, passenger entertainment and vehicle function displays.

As they move toward the doors, the left and right side lower portions of the two-tone I/P rise upward, again subtly reprising the Chrysler wings. Sandwiched between the upper and lower surfaces of the instrument panel are partially-concealed horizontal vents that direct cool air into the cabin.

The four handsomely-formed bucket seats are covered in cream-colored leather, with the suede accents in a fine bamboo texture, a theme repeated on the door trim panels. Occupants can gaze upward through twin “Picture View” skylights, longitudinal blue-tinted glass panels that run the length of the roof panel. Those in the rear seats can enjoy a movie displayed on the flush video screens incorporated into the rear-facing portion of each of the front seat headrests.

Running fore-aft between the seats is a center console with a satin silver trim strip that travels from the I/P center stack to the upper rear seat backs. Set within the console are the front and rear “joy stick” controls designed to function much like the “mouse” control of a home or office computer. Power window switches and flush-mounted pop-up cup holders are also contained in the console.

Among the more interesting visual details within the Deep Mystic Blue and Cream interior are the refined-yet-simple chrome accents and textures used on the silver speaker grilles on the doors, seat back monitors, headliner and foot pedals.

Behind the passenger cabin, the surface of the boat tail-shaped cargo cover is accented with five stainless steel accent strips, while panels in the carpeted cargo area below offer additional storage.

“With its sculptural artistry and technological sophistication, the interior of the Chrysler Nassau is the perfect complement to its visually-arresting exterior,” said Chang.

Even More Venom: Dodge Unleashes New 600-horsepower 2008 Viper SRT10

• Additional 90 horsepower on tap from new 8.4-liter Viper SRT10 V-10 engine
• Dramatic new hood features restyled, functional air extractors
• 0-60 mph in under four seconds, 0-100-0 mph in just over 12 seconds, braking in under 100 feet
• New exterior, interior colors provide customers with increased customization options

The new 2008 Dodge Viper SRT10 boasts more of what performance aficionados crave: kick-in-the-pants, throw-back-in-the-seat power, combined with benchmark braking, world-class ride and handling, a race-inspired interior and bold exterior styling.

While every SRT vehicle offers balanced, overall performance, the heart and soul of the new 2008 Dodge Viper SRT10 is its standout powertrain. For 2008, SRT ups the ante with a new, 8.4-liter aluminum V-10 engine that produces an astounding 600 horsepower and 560 lb.-ft. of torque.

“A legendary big-game hunter once said, ‘Bring enough gun!’ – and with the new 2008 Dodge Viper SRT10, we’ve created some very powerful artillery for sports-car enthusiasts,” said Kipp Owen, Director – Street and Racing Technology (SRT) Engineering, Chrysler Group. “With 600 horsepower – 90 more than before - and 0-to-60 performance in less than four seconds, the 2008 Dodge Viper SRT10 sets a new benchmark for the ultimate American sports car.”

The new 2008 Dodge Viper SRT10 will arrive in Dodge showrooms in North America this summer with a new level of customization options, including five new exterior colors, four new interior color combinations and a new wheel design.

Standout Powertrain
When SRT powertrain engineers set out to get more venom from the 2008 Dodge Viper SRT10’s powerplant, their objectives included not only increasing performance, but also complying with stringent regulatory requirements, such as federal Tier 2, Bin 5 and California’s Low Emissions Vehicle (LEV) 2 mandates.

Working with specialists from McLaren Performance Technologies and Ricardo, Inc., SRT engineers began by following the racer’s basic formula for more power: bigger displacement, more efficient breathing and higher engine speed.

The new Dodge Viper SRT10’s deep-skirted V-10 aluminum engine block was revised for a 1-millimeter larger bore, raising the displacement to 8.4 liters from 8.3 liters. With strengthened bulkheads and improved water jackets for better cooling, the block includes pressed-in iron cylinder liners and cross-bolted main bearing caps for strength and durability.

The Viper SRT10’s 8.4-liter engine breathes through new cylinder heads equipped with Computer Numerically Controlled (CNC)-shaped combustion chambers, larger valves and Variable Valve Timing (VVT). VVT electronically adjusts when the exhaust valves are open and closed according to engine speed and load, allowing the engine to “breathe” cleaner and more efficiently.

The 2008 Dodge Viper SRT10 V-10’s two-piece intake manifold combines a cast aluminum lower with smooth runners for better air flow, bolted to a die-cast aluminum upper plenum. A revised air-cleaner box with a low-restriction filter sends air through a dual electronic throttle control into the intake module.

The air-fuel mixture in the cylinders is ignited by platinum-tip spark plugs fired by new individual plug coils mounted on the cylinder-head covers.

Within the cylinders, pistons are equipped with larger-diameter floating pins with bronze bushings for high-load capability. Forged powder-metal connecting rods are secured with aircraft-quality fasteners for increased fatigue strength.

Engine lubrication is managed by a larger oil pump and a swinging oil pickup adapted from Viper competition engines, to improve oil pressure in high-rpm and hard-cornering conditions.

Spent gases exit through tubular air-gap headers, which not only improve exhaust flow, but also ensure quick catalyst light-off for improved emission control. The headers’ stamped stainless-steel outer shell acts as a thermal heat shield for the individual stainless-steel runners that contribute to better flow separation and exhaust tuning.

SRT engineers didn’t stop there. Upgrades were developed to handle the 8.4-liter V-10’s increased horsepower and torque levels, while improving traction, driveability – and durability.

The 2008 Dodge Viper SRT10’s V-10 channels its power through a new, smaller-diameter, twin-disc clutch (a change from the previous larger-diameter, single-disc setup). The new clutch reduces rotating inertia by 18 percent, resulting in reduced clutch-pedal effort and improved engagement feel.

The transmission is the latest evolution of the Tremec T56 six-speed manual, known as the TR6060. It features 10 percent wider gears for higher torque capacity and a new synchronizer package. A new shifter system results in reduced shifter travel. Club racers will applaud a new provision for adding an external transmission cooler.

Benchmark Braking
Stopping power is another key attribute of the Dodge Viper SRT10 formula, with 14-inch brake rotors gripped by Brembo 44/40 dual opposing piston calipers in the front and Brembo 42/38 dual opposing calipers in the rear. An anti-lock braking system (ABS) prevents lockup during hard braking. This system results in a benchmark braking performance of 60-to-0 mph in less than 100 feet.

World-class Ride and Handling
The ride and handling of the 2008 Dodge Viper SRT10 is defined by a race-bred, fully independent, four-wheel suspension featuring lightweight, high-performance aluminum control arms and knuckles, damped by lightweight coil-over shock absorbers.

Where the power goes right to the road, SRT engineers retained the tried-and-true Dana M44-4 rear axle and outfitted it with a new GKN Visco-Lok speed-sensing limited-slip differential for improved traction.

The Dodge Viper SRT10 rides on polished, forged aluminum, 18 x 10-inch front and 19 x 13-inch rear wheels now available in three styles: the five-spoke, the H-spoke and the all-new Razor wheel with five U-shaped spokes. The wheels are clad in Michelin® Pilot® Sport PS2 tires. The four-groove tread-design tires provide maximum grip, reduced road noise and superior handling in both wet and dry conditions.

Bold Exterior Styling
The 2008 Dodge Viper SRT10 remains available in two body styles – Roadster and Coupe. Both feature a dramatic new hood with a larger, more efficient hood scoop for air induction and larger, functional hood louvers to facilitate a greater cooling effect for the more powerful 8.4-liter, 600-horsepower V-10 engine underneath.

Eight exterior colors will be introduced throughout the model year – five of which are all-new including Venom Red, Snakeskin Green, Viper Violet, Viper Orange and Bright Blue. Racing stripes continue to be an option with six dual painted stripe colors available: white, black, silver, graphite, blue and red.

Several exterior differences exist between the 2008 Dodge Viper SRT10 Roadster and Coupe. In fact, the only body panels they share are front fascia and fenders, hood and doors. However, all of the iconic Viper SRT10 design cues have been maintained including the signature crosshair grille, deep-cut side scallops, swept-back fenders and lowered hood lines.

The Dodge Viper SRT10 Coupe’s hard top with its “double bubble” styling makes it even more torsionally stiff than the Roadster. The 2008 Dodge Viper SRT10 Coupe offers increased downforce and high-speed stability with its sloping roofline and deck-lid spoiler. Plus, the Dodge Viper SRT10 Coupe has an additional 6.25 cubic feet of trunk space than the Viper SRT10 Roadster, for a total of 14.65 cubic feet. The roof and headliner structure offer more room to accommodate a safety cage, while maintaining as much headroom as possible.

Race-inspired Interior Design
The 2008 Dodge Viper SRT10 Roadster and Coupe cockpit retains its characteristic red push-button starter and performance-oriented, highly functional instrument panel with center-mounted tachometer and 220-mph speedometer.

Five interior colors will be available in 2008: black, and four new color combinations in black/red, black/blue, black/slate or black/natural tan. A choice of bezel finishes on the center instrument panel and console adds to the increased level of customization.

“The 2008 Dodge Viper SRT10 delivers die-hard performance enthusiasts a perfect combination of outrageous power, exceptional performance and stunning good looks,” said Mike Accavitti, Director – Dodge Motorsports and SRT Marketing and Product Planning, Chrysler Group. “And now with a whole new range of interior and exterior colors and options to choose from, the 2008 Dodge Viper SRT10 redefines how a customer can personalize their Viper.”

2008 Dodge Viper SRT10 Safety and Security
The following safety and security technologies are featured on the 2008 Dodge Viper SRT10:

• Adjustable Pedals: Allow brake and accelerator pedals to move toward or away from the driver to help driver achieve a safe and comfortable seating position for improved control
• Advanced Multistage Front Air Bags with Occupant Classification System (OCS): Inflates with a force appropriate to the severity of the impact. The OCS measures the conditions for activation or deactivation of the passenger side front air bag based upon the weight of the occupant
• Anti-lock Brake System (ABS): Senses and prevents wheel lockup, offering improved steering control under extreme braking or slippery conditions
• BeltAlert: Periodically activates a chime and illuminates an icon in the instrument cluster to remind the driver and front passenger to buckle up if a vehicle is driven without the driver being properly belted
• Center High-mounted Stop Lamp (CHMSL): The shelf-mounted center high mounted stop lamp uses light emitting diodes (LEDs) for longer life
• Constant Force Retractors (CFR): Distribute force or load exerted on a seat belt, and then gradually release the seat belt webbing in a controlled manner
• Crumple Zones: Designed to compress during an accident to absorb energy, decreasing transfer of that energy to the occupants
• Energy-absorbing Steering Column: The manual-adjust steering column uses two hydroformed coaxial tubes that can move relative to each other to allow the column to move forward for enhanced energy absorption during a crash. The power-adjust steering column employs a calibrated bending element that deforms during column stroke for optimal energy management
• Interior Head-impact Protection: Interior pillars above the beltline and instrument panel – including areas around windshield and rear window headers, roof and side rail structures, and shoulder-belt turning loops – specifically designed to limit head-impact force
• Knee Bolsters: The lower instrument panel and the glove-box door are designed to properly position the occupant, enabling the air bags to work effectively
• Remote Keyless Entry (RKE): System enhances personal security by locking and unlocking doors and turning on interior lamps. The system also arms and disarms the Vehicle Theft Security Alarm
• Three-point Seat Belts with Pretensioners: Three-point lap and shoulder belt retractors incorporate a pretensioning feature to enhance occupant protection in an impact by managing occupant energy
• Tire-pressure Monitoring (TPM): Pressure-sensor modules within the valve stems of all four wheels send continuous radio-frequency signals to a receiver, and the system informs occupants when the pressure is too low

Manufacturing
The 2008 Dodge Viper SRT10 will be hand-built at the Conner Avenue Assembly Plant in Detroit.

Street and Racing Technology
SRT creates some of the Chrysler Group’s boldest, most distinctive products by single-mindedly following its core vision: Deliver benchmark performance at the lowest price, and deliver it with absolute integrity and credibility.

Every SRT vehicle showcases five key aspects: Exterior styling that resonates with the brand image; race-inspired interiors; world-class ride and handling characteristics across a dynamic range; benchmark braking; and standout powertrain.

Dodge Barrage Continues
With 1.4 million vehicles sold globally in 2006, Dodge, the Chrysler Group’s best-selling brand, continues its product offensive for the 2008 model year with the all-new Dodge Avenger, and the new Dodge Viper SRT10, Dodge Magnum and Dodge Magnum SRT8.

Dodge is the No. 5 nameplate in the U. S. automotive market. Overall, Dodge has a 7 percent market share in the United States. In the minivan market, Dodge has a 19 percent market share; in the truck market, 16 percent; and 4 percent of the car market.