Monday, February 19, 2007

Dodge Demon Roadster Concept – Simple Soul, Artful Attitude Make for Radical Results

The Dodge Demon concept is a compact, nimble “roadster with an attitude,” a perfect balance of classic sports car proportion and simplicity blended with modern design and performance. The vehicle will be shown for the first time at the 77th International Motor Show in Geneva next month.

“While the iconic Dodge Viper is a dream car for many, the Dodge Demon is designed to be an attainable dream car,” said Jae Chung – Dodge Demon Principal Exterior Designer, Chrysler Group. “The exterior design is simple yet bold, featuring an energetic combination of curves and intersecting planes.”

The bodyside of the Dodge Demon main character line flows up and over the front wheel, then drops diagonally to an angular color-keyed vent on the rear fender that directs cooling air to the rear brakes. In similar fashion, the compound rear fender surface curves up and over the rear wheel, sweeping into a broad diagonal plane extending to the taillamp. The resulting muscular fender form projects boldly beyond the main body, underscoring that the Dodge Demon concept is a rear-wheel-drive machine.

The rear surface of the body is divided into three planes with two chamfered outboard planes, dominated by long, tapering trapezoidal taillamps. The taillamps sport translucent red inset lenses that surround LED back-up lamps.

Up front, the signature Dodge crosshair grille is stuffed into an aggressive, menacing, trapezoidal opening that thrusts boldly forward.

Set into elongated angled triangles, the projector headlamps, delineated by bright rings, are set into black chrome bezels, giving the front end mean-looking “eyes” that accentuate the grille opening. Encompassing the upper portions of the front fenders and sporting two recessed air outlets, the Dodge Demon’s hood is hinged at the front, adding a just-for-fun performance-car look and feel.

Featuring an open-spoke design, the wheels are pushed to the corners of the body for a dramatic stance and capable performance. The 19-inch brushed aluminum wheels are set into assertive, asymmetrical openings that reprise the body’s playful combination of curves and planes.

The beltline kicks up at the rear and into the higher deck lid contour, giving the lucky occupants an encapsulated, protective feeling.

“In the manner of timeless British sports cars, the interior of the Dodge Demon is purposely functional, not frivolous,” said Dan Zimmermann – Dodge Demon Principal Interior Designer. “Everything relating to the driving experience is emphasized, while that which is not is made visually secondary.

“The well laid out instrument panel, for example, is familiar, yet modern. Everything you really need – the gauges, circular AC outlets, radio – is encapsulated in a cross-car brushed aluminum bezel that also accentuates the width of the cabin. Secondary controls and features, such as the HVAC knobs and the passenger-side glove box, are located below this bezel,” Zimmermann added.

In a similar functional manner, the floor console is deliberately not a part of, or attached to, the instrument panel. The console is dominated by the squat ready-at-hand silver and black manual shift knob, and its leather boot is set into a bright trim ring. The wide, brushed aluminum console bezel also incorporates the recessed emergency brake handle, with the window switch gear, softly lit cup holders and 12V power outlet organized into a graphically unified shape. The upper portion of the instrument panel, including the cluster brow, is accented by a stitched seam with contrasting silver thread.

“Each of these features is set flush, or nearly flush, with the bezel surface so as to establish a ‘clear zone’ for the driver’s shift arm in all seating positions, with nothing in the way of the driving experience,” Zimmermann said.

The raised plateau at the rear of the console incorporates a covered storage bin – with a lid that serves as an armrest between shifts – while the portion of the console extending under the instrument panel has an open bin handy for incidentals.

The steering wheel employs an aluminum open-spoke design with each of the three spokes intersecting the small circular hub for a timeless sports car look. The wheel rim itself is brushed aluminum on the inside, complemented with stitched vinyl on the outer rim. Immediately forward of the wheel, the four-gauge cluster features classic white-on-black dials with graphics inspired by sports watches. Each circular gauge is set handsomely inside a finely detailed silver and chrome bezel ring, while gauge pointers are colored to match the exterior.

The doors feature durable, vertical grab handles, each anchored to a silver bezel housing the chrome door remote handle. The lower portion of each door features a stylish brushed aluminum bezel that encapsulates the large circular speaker grille and then drops sharply as it moves rearward to form the map pocket outer panel, mimicking a feature line on the car’s exterior.

The Dodge Demon’s seats feature contoured bolsters that are just high enough to provide support when cornering, yet do not hinder ingress or egress. Set in exposed low-gloss carbon fiber shells, the black seats with integral head restraints feature inserts of textured “Momentum” fabric mated to fabric bolsters, with specific sew lines accented by silver thread. Individual brushed aluminum and carbon fiber roll bars are positioned directly behind the bucket seats. With long seat tracks, there is ample storage behind the seats. Additional covered storage is provided in the bulkhead between the seats.

The Dodge Demon concept is an affordable Dodge sports car which merges brand cues of bold design and powerful performance with an open-air “fun-to-drive” attitude.

PRELIMINARY TECHNICAL SPECIFICATIONS
Dimensions are in inches (millimeters) unless otherwise noted.

Engine: 2.4-liter petrol World Engine
Maximum Power: 172 hp SAE (128 kW) @ 6000 rpm
Maximum Torque: 165 lb.-ft. (224 Nm) @ 4400 rpm
Transmission: Six-speed manual
Drivetrain: Rear-wheel drive
Overall Length: 156.5 (3974)
Overall Width (max. @ body): 68.3 (1736)
Overall Height: 51.8 (1315)
Wheelbase: 95.6 (2429)
Overhang, Front: 30.6 (777)
Overhang, Rear: 30.3 (769)
Curb Weight (estimated): 2600 lbs. (1179 kg)
Tire Size, Front/Rear: 58.7 (1491)
Wheel Size: 19 x 8 in.
Outer Diameter: 25.2 (640)
Exterior Color: Bright Amber Pearl
Interior Color: Carbon Black

Monday, February 05, 2007

Jeep® Brand and Heritage

From July 23, 1941, to the present day, the Jeep® brand has stood for authentic four-wheel-drive capability, innovative technology and continuous refinement. Through Willys-Overland, the “Jeep” initiated the 4x4 segment more than six decades ago and kicked off the compact “sport-utility” boom with its four-door, 4x4 Jeep Cherokee in 1983. Today’s Jeep vehicles are still directly descended from the first Jeep vehicles.

The Jeep brand name — trademarked internationally since 1950 — has become one of the best known of all consumer brands in the world and an international byword for off-road capability. Jeep vehicles are now available in more than 120 countries, and more than nine million units carrying the famous Jeep badge have been sold.

Over the last 60-plus years, the Jeep brand has built a reputation for delivering rugged, versatile vehicles with real four-wheel-drive power. Jeep has always been the hero, not just in military terms, but also in less glamorous situations like plowing fields or aiding rescues in natural disasters.

The decades have been filled with pioneering, trend-setting vehicles, from the wartime Willys MB to today’s models. Having defined the sport-utility segment with industry firsts, the Jeep brand will continue to lead the SUV market into the future.

Highlights from six decades of Jeep
1941: Willys-Overland wins U.S. Army contract to produce Willys MB

1944: First civilian Jeep — the 1945 CJ-2A — is produced

1945: The industry’s first all-steel station wagon is created

1949: Four-wheel-drive station wagon foreshadows the future of the 4x4

1950: Jeep is registered as an international trademark

1954: 1955 Jeep CJ-5 is introduced

1962: 1963 Jeep Wagoneer is unveiled, the first Jeep vehicle designed from the ground up for a civilian purpose

1972: Quadra-Trac®, the first completely automatic full-time four-wheel-drive system is launched on the 1973 Jeep Wagoneer

1983: New 1984 Jeep Cherokee offers 4x4 power in a smaller package, kicking off the modern-day sport-utility boom

1992: 1993 Jeep Grand Cherokee is introduced at the North American International Auto Show in Detroit and is driven through the glass walls of the Cobo Exhibition Centre; European production of the Grand Cherokee begins in Graz, Austria.

1996: New 1997 Jeep Wrangler — icon of the Jeep brand — is unveiled

1998 1999 Grand Cherokee revolutionises the upscale SUV again

2001: New Jeep Cherokee is presented and begins production

2004: Jeep Cherokee and Cherokee Renegade take on fresh new appearances plus new powertrains including the new 2.8 VGT CRD engine

Fully leveraging the Jeep brand
Arguably one of the most recognised brands worldwide, the Jeep brand has often been referred to as a “lifestyle” rather than simply an array of highly capable vehicles. Jeep vehicle owners, their families and friends have an affinity to the brand that is reinforced by their high demand for events and products that fit the Jeep lifestyle.

By building on its owners’ enthusiasm, the Jeep brand continues at the forefront of relationship marketing by offering unequalled opportunities to explore the abilities of the vehicles through various driving events in their markets. A prime example of this is Euro Camp Jeep, a three-day annual gathering exclusively for Jeep owners/enthusiasts and their families from all across Europe.

Today, there are many country Jeep Clubs all over the world organised and run by owner enthusiasts. Additionally, the Jeep brand endeavours to meet consumer demand for quality outdoor, adventure and lifestyle products through Jeep licensed merchandise.

All-new 2007 Jeep Wrangler and Wrangler Unlimited: Built for the World's Most Demanding Trails – and the Daily Commute

* 20-percent quieter cabin provides new levels of refinement
* All-new frame and suspension configuration
* The most off-road hardware ever offered directly from the factory
* Standard Electronic Stability Program (ESP) and Electronic Roll Mitigation (ERM)
* More powerful and fuel-efficient 3.8-liter V-6 engine

Throughout Jeep® Wrangler's 65-year history, Jeep engineers have ensured that each new generation Wrangler delivers – and improves upon – its world-class off-road capability, open-air fun and freedom, and interior comfort and convenience.

For the all-new 2007 Jeep Wrangler and Wrangler Unlimited – the sixth generation of Wrangler models – Jeep engineers focused on more than 50 functional objectives – from ground clearance to articulation to ride and handling. The result is the ultimate “out-of-the-box” off-road vehicle combined with everyday practicality and all the necessary features to “go anywhere and do anything.”

“The all-new 2007 Jeep Wrangler continues to live up to its name,” said Mike Donoughe, Vice President – Body-on-frame Product Team, Chrysler Group. “With the ability to conquer the world's most extreme off-road obstacles, the 2007 Jeep Wrangler provides enthusiasts the ultimate trail rig that only Jeep can engineer.

“While improving upon its legendary 4x4 attributes, Jeep Wrangler reaches new levels of on-road ride, handling and refinement, adding even more comfort when driving around town or during the daily commute,” added Donoughe.

New Levels of On-road Refinement
Central to improving occupant comfort in the all-new 2007 Jeep Wrangler are several new features that led to a 20-percent quieter cabin:

* Shear-type body mounts provide effective tuning for passenger compartment isolation, as well as exceptional durability. The standard 2007 Jeep Wrangler utilizes 10 body mounts, while the 2007 Jeep Wrangler Unlimited utilizes 12 body mounts. Each mount is individually tuned for optimum sound isolation
* Extensive use of Polymer Constraint Layer (PCL) reduces road noise and resonance between Jeep Wrangler's engine and cabin
* New door cut-line seals, and seals along the A-pillar and roof significantly reduce wind noise from entering the cabin
* The all-new 2007 Jeep Wrangler features a curved windshield, which reduces wind resistance. In addition, the interface between the windshield and the top is repositioned to improve airflow, reduce wind noise and create a better weather seal

New, Robust Frame
Essential to meeting dynamic targets for the all-new 2007 Jeep Wrangler is an all-new fully-boxed frame that is 100-percent stiffer in bending and 50-percent stiffer in torsion. The robust stiffness and strength of Jeep Wrangler's frame provides a stable platform to base suspension tuning, as well as improve suspension and drivetrain refinement, and provide optimum performance during frontal, offset and newly mandated high-speed rear impact events.

Hydroforming is utilized for sections of Jeep Wrangler's front frame rails that bear the front suspension load, as well as for crushable front rail tips. Jeep Wrangler's entire frame is also fully boxed for increased stiffness, durability and strong body and suspension attachment points. Roll-formed tubular center rails are incorporated into the all-new 2007 Jeep Wrangler Unlimited model's frame, extending its wheelbase by 20.6 inches.

Wide-spaced frame rails – wider than frame rails on Dodge Ram pickup trucks – cradle the fuel tank between the wheels, providing significant impact integrity for the fuel system. Cross members are also boxed and contribute to Wrangler's superior rigid frame, improving off-road performance. The standard 2007 Jeep Wrangler features seven cross members and the 2007 Jeep Wrangler Unlimited features eight.

Providing armor for the all-new 2007 Jeep Wrangler and Jeep Wrangler Unlimited's underbody components are three skid plates – protecting the fuel tank, transfer case and automatic transmission oil pan. Two-wheel-drive Jeep Wrangler Unlimited models feature one skid plate to protect the fuel tank. In addition, Rubicon models provide heavy-gauge tubular steel rock rails that reduce the risk of vehicle body damage from severe off-road trails.

Durable and Refined Suspension
The proven, five-link coil suspension configuration of the all-new 2007 Jeep Wrangler is significantly enhanced over its predecessor with new steering and suspension geometry, 3.5-inch wider track, and all-new shocks and springs.

“The all-new 2007 Jeep Wrangler's suspension provides more off-road flexibility, yet significantly withstands body lean during on-road cornering and effectively absorbs on-road imperfections,” said Donoughe.

Jeep Wrangler's five-link front suspension features longitudinal location of the axles by leading control arms in front and trailing control arms in the rear. Full-width, forged steel front and rear track bars provide lateral location of the axle with minimal angle change during suspension travel. Lower spring rates have been incorporated into the front suspension for a more comfortable ride.

The all-new 2007 Jeep Wrangler's rear suspension also features a five-link configuration with trailing upper and lower control arms for longitudinal control and a track bar for lateral axle control. Unlike its predecessor, control arms are mounted outboard of the frame and springs are mounted inboard to allow for mid-ship mounting of the fuel tank. In addition, shock absorbers are splayed – angled inboard at the top – to maintain more consistent dampening between light and full loads.

Jeep Wrangler and Wrangler Unlimited feature shock absorbers that are tuned to match softer coil rates, and achieve optimum balance between advanced on-road handling and rugged off-road capability. All Wrangler and Wrangler Unlimited models feature standard high-pressure monotube shocks, utilizing Low Speed Tunable (LST) valve technology. LST provides firm control of low-speed suspension motions, yet with higher speed motions, the valve stiffness decreases, preventing an overly stiff ride.

Enhanced Dana Axles
The foundation of Jeep Wrangler's suspension – providing the required strength, durability and off-road mettle – are beefy Dana axles that feature larger pinion shafts, pinion bearings, axle joints and ring gears. In addition, all 2007 Jeep Wrangler front axles feature driveshaft attachments on top, versus underneath, for greater gear strength and ground clearance.

Standard Jeep Wrangler X and Sahara models feature an enhanced Dana 30 front and Dana 35 rear axle. Jeep Wrangler Unlimited X and Sahara models feature a Dana 30 front axle and Dana 44 rear axle. Engineered to take on the most demanding trails, the all-new 2007 Jeep Wrangler Rubicon – including Jeep Wrangler Unlimited Rubicon – features enhanced heavy-duty Dana 44 front and rear axles.

Precise Steering
The all-new 2007 Jeep Wrangler's new recirculating-ball steering configuration features a robust cross-car steering linkage system, providing the stiffest possible steering linkage in a solid-axle vehicle. An on-center pre-load device features a more precise on-center feel, and steering efforts are tuned specifically for both on- and off-road driving conditions.

Moving the steering knuckles outboard into the wheel envelopes, the 2007 Jeep Wrangler's scrub radius is significantly reduced. The smaller scrub radius helps increase steering stability while braking, enhances handling and steering, and reduces steering wheel inputs, such as bump steer from uneven road surfaces.

Turning circle diameter for standard 2007 Jeep Wrangler models is 34.9 ft., while 2007 Jeep Wrangler Unlimited models feature a turning diameter of 41.2 ft.

Next-generation Transfer Cases
Key upgrades to the 2007 Jeep Wrangler's transfer cases continue Wrangler's heritage as the most capable off-road vehicle in the world.

“A long list of proven, upgraded 4x4 hardware – essential components among off-road enthusiasts – underscores the all-new 2007 Jeep Wrangler's off-road capabilities,” said Donoughe. “From heavy-duty transfer cases with low gear ratios to locking differentials, Jeep Wrangler has more mettle than any other vehicle, and more than enough to conquer a variety of off-road challenges right out of the box.”

Jeep Wrangler X and Sahara – as well as four-wheel-drive Wrangler Unlimited X and Sahara models – with the second-generation Command-Trac® NV241, part-time, two-speed transfer case, featuring a 2.72:1 low-range gear ratio. For increased structural stiffness and sealing, the main case features 18 bolts, versus its predecessor's nine. In addition, flanged front and rear output shafts mated to constant velocity joints on the driveshaft replace sliding yokes, providing better seals and smoother, more efficient operation.

The all-new 2007 Jeep Wrangler Rubicon model – as well as Jeep Wrangler Unlimited Rubicon – features an upgraded Off-Road Rock-Trac® NV241 two-speed transfer case with a 4.0:1 low-range gear ratio. Also featuring flanged front and rear output shafts mated to constant velocity joints, the NV241 transfer case is engineered exclusively for Jeep Wrangler Rubicon models to meet the most demanding durability requirements of intense off-road operation.

Upgraded Locking Differentials
A Trac-Lok® limited-slip rear differential is optional with Jeep Wrangler X and Sahara – as well as Wrangler Unlimited X and Sahara models – featuring a 3.21 or 4.10 axle ratio, which provides extra torque and grip during low-traction situations, such as driving over sand, gravel, snow or ice.

Jeep Wrangler and Wrangler Unlimited Rubicon models are equipped with Tru-Lock® front- and rear-locking differentials and feature a 4.10 axle ratio. Tru-Lock differentials provide low-speed maneuvering when climbing boulders and ascending steep inclines by evenly splitting torque between both wheels, forcing them to turn in unison for extra traction. Axle lockers may be easily toggled on and off by the dash-mounted switch. An optional Tru-Lock rear locking differential is available with all Jeep Wrangler X and Sahara models.

Available for the first time with Jeep Wrangler models are Brake Lock Differentials (BLDs), which are incorporated into the Electronic Stability Program (ESP) algorithm. BLDs apply braking force to an axle's spinning wheel in order to provide an equal amount of torque to each wheel and deliver greater traction for rock-crawling over severe off-road terrain. A separate set of BLD calibrations is designed for off-road operation and automatically activates when driving in 4 Low.

Electronic Stability Program
For the first time in a Wrangler, the all-new 2007 Jeep Wrangler and Wrangler Unlimited come standard with Chrysler Group's Electronic Stability Program (ESP) – providing significant benefits in accident-avoidance driving situations. ESP helps the driver maintain vehicle directional stability by applying selective braking and engine control, within the limits of available traction, to maintain the vehicle's intended course. Jeep Wrangler's ESP system includes Hydraulic Brake Assist, Traction Control, Brake Lock Differentials and Electronic Roll Mitigation.

The 2007 Jeep Wrangler's ESP system provides three modes: “full on,” “full off” and “partial on,” with the default mode as “full on” with each engine start. The benefits of ESP's three modes are as follows:

ESP MODE BENEFIT

ON Applies selective braking and engine control to maintain the vehicle's intended course. Full-time ERM and Traction Control are available.

PARTIAL Traction Control is deactivated and ESP operates at a highe rthreshold. Full-time ERM and Brake Lock Differentials are available.

FULL OFF ESP and ERM are turned off. Brake Lock Differentials are available. Ideal for off-road activities where wheel lock-up is desirable.

Best-in-class Ground Clearance and Articulation
The all-new 2007 Jeep Wrangler and Wrangler Unlimited's improved, best-in-class ground clearance, combined with short front and rear overhangs, are designed to navigate the world's most challenging off-road trails.

A boulder-friendly, best-in-class approach angle of 44.3 degrees, breakover angle of 25.5 degrees, and best-in-class 40.4 degree departure angle, once again make the standard 2007 Jeep Wrangler the most formidable off-roader.

With an additional 20.6 inches in wheelbase length, the all-new 2007 Jeep Wrangler Unlimited achieves off-road leadership in its class. Jeep Wrangler Unlimited features a best-in-class approach angle of 44.4 degrees, breakover angle of 20.8 degrees, and best-in-class 40.5 degree departure angle – all more than worthy of negotiating extreme obstacles.

For the first time, Jeep Wrangler offers an electronic-disconnecting front stabilizer bar – Active Sway Bar System (ASBS) – delivering additional wheel travel for traversing the toughest trails. The driver-actuated stabilizer bar disengagement is possible in both four-wheel drive “High” or four-wheel drive “Low” at speeds below 18 miles per hour. As a safety feature, the stabilizer bar re-engages at speeds above 18 miles per hour.

As a result of ASBS, the all-new 2007 Jeep Wrangler boasts a 652 Ramp Travel Index (RTI – a measurement of a vehicle's suspension articulation) with the front stabilizer bar engaged and an 832 RTI with the front stabilizer bar disconnected – a 28 percent increase.

More Power and Fuel-efficiency
New on all 2007 Jeep Wrangler models is a 3.8-liter overhead valve V-6 engine, with 202 horsepower and 237 lb.-ft. of torque – producing more horsepower and torque than its predecessor with improved fuel efficiency. A standard six-speed manual transmission or an available four-speed automatic transmission is offered.

Fuel economy figures for the all-new 2007 Jeep Wrangler and four-wheel-drive Wrangler Unlimited are 17 mpg city and 19 mpg highway (manual transmission); 16 mpg city and 19 mpg highway (automatic transmission). Two-wheel-drive Wrangler Unlimited models deliver 17 mpg city and 21 mpg highway.

The 3.8-liter V-6 engine is the first north-south, rear-wheel-drive and four-wheel-drive applications within Chrysler Group. Consisting of cast-iron construction for dynamic performance and durability, several engine modifications were made to meet the torque, fuel-efficiency and durability requirements for all Jeep Wrangler models, such as increased oil capacity, new exhaust manifold and new cylinder-block motor mounts.

Compared to its predecessor, the 2007 Jeep Wrangler's 3.8-liter V-6 engine is lighter and shorter and maintains higher torque at speeds above 3,400 rpm, allowing for an expanded operating range. Towing capacity for standard Jeep Wrangler models is 2,000 lbs., and for Jeep Wrangler Unlimited models is 3,500 lbs. An optional towing package is available and includes a 4.10 axle ratio and Class III trailer hitch.

For key diesel markets outside North America, an all-new 2.8-liter Direct-Injection Common Rail Diesel engine will also be available – for the first time in a Jeep Wrangler – with a six-speed manual transmission or five-speed automatic transmission.

Electronic Throttle Control
New for all 2007 Jeep Wrangler models is electronic throttle control (ETC), replacing the mechanical throttle linkage. ETC provides seamless and consistent engine response, improved fuel economy, and enhanced integration of vehicle systems – such as the transmission, variable camshaft timing, vehicle speed control and idle speed control.

ETC enabled Jeep engineers to tune the throttle response in relation to the 2007 Jeep Wrangler's speed and set throttle-control curves to remain consistent over a wide range of operating conditions. In addition, engineers utilized the flexibility of ETC to provide a special throttle calibration when driving in 4 Low. The 4 Low calibration enables drivers to better modulate engine power when off-roading.

Saturday, February 03, 2007

Chrysler Nassau Concept: Artistic, Refined Definition of “What It Is to Be a Chrysler”


Combining refinement, function and style, the Chrysler Nassau concept explores a new expression of the Chrysler brand. The four-door, four-passenger Chrysler Nassau luxury coupe is, as Alan Barrington, principal exterior designer of the concept said, “a more emotional and artistic articulation of what it means to be a Chrysler.

Though built on a full-size 120-inch wheelbase, the Nassau appears more visually compact than a comparable Chrysler 300C.

“Traditional exterior proportions have been enhanced with a silhouette that recalls the classic English ‘shooting brake,’” said Barrington. “This provides SUV-like interior volume with a lower, more roadworthy physique.”

Barrington said the exterior design vocabulary is fluid and sophisticated with special attention paid to wheel placement relative to the body surface for a sleek, toned stance.

“In order to attain a more compact appearance,” explained Barrington, “the Nassau has deliberately concise front and rear overhangs, with the body surface wrapped around the large 10-spoke 21-inch wheels.”

Accenting the Mystic Blue Pearl color of the body, the sill and the lower portions of the front and rear fascias are finished in Starbright Silver. The lower surface of the body is defined by a subtle undercut that rises slightly toward the rear wheel.

Though the arc of the roof resembles that of a coupe, the Chrysler Nassau concept is in fact a four-door hard top with front and rear side glass that retracts fully, revealing the absence of an above-the-belt B-pillar. The crisp but fluid A-line that closes slightly against the rising belt is also of particular note.

“We sought to capture the effect of a classic sculpture — an artistic approach with a shapely flowing of lines that give the impression of movement even while standing still,“ Barrington said. “The line in the profile draws down and into the taillamp, leading the eye of the observer toward to the dramatic back end which creates its unexpected ‘shooting brake’ appearance.”

In side view, the upper portion of the rear hatch is steeply raked, with the back light swept cleanly around to the C-pillars. The lower portion of the tapering back light glass is pulled emphatically rearward, a treatment repeated in the near vertical surface of the lower hatch. The flanking taillamps are graphically the reverse of the headlamps, with the lenses growing wider as they sweep around to the side, with the bright accent along the bottom of the lens. Much of the lens is populated by rows of bright rectangles set in a red field, the rectangles helping to delineate the surface of the rear quarters when the lamps are unlit. All exterior lighting is visually distinctive with the use of atypical textures, colors and LED technology.

Fronting the long hood is a new interpretation of the eggcrate Chrysler grille, rendered in chrome and satin aluminum. Bracketing the grille and sweeping rearward nearly to the wheel openings, the long, narrowing headlamps and their upper chrome brows combine with the rising sculptured line of the upper fascia to subliminally evoke the uplifted wings of the Chrysler badge.

The Chrysler Nassau’s lower fascia is accented by the long chrome brows of the tapering left and right fog lamps, a detail replicated in the “repeater lamps” of the slim, door-mounted side view mirrors. The plan view of the Nassau highlights the dramatic swept-back curves that define both the front and rear fascias.

Stepping into the Chrysler Nassau, one enters a new world of luxury specially designed to a younger, aspiring audience. The presiding interior theme is one of flowing seamless sculpture composed of leathers and fabrics derived from futuristic architectural interiors.

“We looked carefully at space efficiency,” said Ben Chang, principal designer of the Nassau’s luxurious interior. “We pushed the interior surfaces outboard to increase the space inside while individual bucket seating provides each of the four occupants personal space.

“The look of various components inside the vehicle was inspired by the design of contemporary cell phones, computers, iPods and MP3 players,” Chang added. “We paid close attention to the graphics and finishes of these technologically advanced products, seeking to make controls in the Nassau’s interior that the driver interfaces with similar to what you’d find in the office or among personal electronic devices. We strived to achieve a seamless interface between your car and the rest of your electronic world.”

The instrument panel is a showcase for new technologies in data display, personal control interface, and home theater-inspired entertainment. Gear selection is accomplished via a pod control mounted on the instrument panel while the steering wheel incorporates auxiliary paddle shifters.

“The look of the instrument cluster was based on an expensive watch, again because we sought to create a visible connection with what people have and use,” Chang said.

While the instrument cluster has its own taut brow, the shape of the forward portion of the instrument panel is sensuously sculpted. Housing the main cluster, the upper surface of the panel includes a wide asymmetrical elliptical opening.

The shape was inspired and reminiscent of Constantin Brancusi’s famous Bird in Space sculptures. Brancusi, an artist based in Paris from the 1920s to the 1940s, was preoccupied by physical attributes of birds in flight, or more specifically, the essence of flight. The theme fits perfectly with the vehicle’s goal of giving the constant impression of smooth, slender movement.

Within the housing of the instrument panel (I/P) is a three-layer screen, which allows the simultaneous display of the navigation, passenger entertainment and vehicle function displays.

As they move toward the doors, the left and right side lower portions of the two-tone I/P rise upward, again subtly reprising the Chrysler wings. Sandwiched between the upper and lower surfaces of the instrument panel are partially-concealed horizontal vents that direct cool air into the cabin.

The four handsomely-formed bucket seats are covered in cream-colored leather, with the suede accents in a fine bamboo texture, a theme repeated on the door trim panels. Occupants can gaze upward through twin “Picture View” skylights, longitudinal blue-tinted glass panels that run the length of the roof panel. Those in the rear seats can enjoy a movie displayed on the flush video screens incorporated into the rear-facing portion of each of the front seat headrests.

Running fore-aft between the seats is a center console with a satin silver trim strip that travels from the I/P center stack to the upper rear seat backs. Set within the console are the front and rear “joy stick” controls designed to function much like the “mouse” control of a home or office computer. Power window switches and flush-mounted pop-up cup holders are also contained in the console.

Among the more interesting visual details within the Deep Mystic Blue and Cream interior are the refined-yet-simple chrome accents and textures used on the silver speaker grilles on the doors, seat back monitors, headliner and foot pedals.

Behind the passenger cabin, the surface of the boat tail-shaped cargo cover is accented with five stainless steel accent strips, while panels in the carpeted cargo area below offer additional storage.

“With its sculptural artistry and technological sophistication, the interior of the Chrysler Nassau is the perfect complement to its visually-arresting exterior,” said Chang.

Even More Venom: Dodge Unleashes New 600-horsepower 2008 Viper SRT10


  • Additional 90 horsepower on tap from new 8.4-liter Viper SRT10 V-10 engine
  • Dramatic new hood features restyled, functional air extractors
  • 0-60 mph in under four seconds, 0-100-0 mph in just over 12 seconds, braking in under 100 feet
  • New exterior, interior colors provide customers with increased customization options
The new 2008 Dodge Viper SRT10 boasts more of what performance aficionados crave: kick-in-the-pants, throw-back-in-the-seat power, combined with benchmark braking, world-class ride and handling, a race-inspired interior and bold exterior styling.

While every SRT vehicle offers balanced, overall performance, the heart and soul of the new 2008 Dodge Viper SRT10 is its standout powertrain. For 2008, SRT ups the ante with a new, 8.4-liter aluminum V-10 engine that produces an astounding 600 horsepower and 560 lb.-ft. of torque.

“A legendary big-game hunter once said, ‘Bring enough gun!’ – and with the new 2008 Dodge Viper SRT10, we’ve created some very powerful artillery for sports-car enthusiasts,” said Kipp Owen, Director – Street and Racing Technology (SRT) Engineering, Chrysler Group. “With 600 horsepower – 90 more than before - and 0-to-60 performance in less than four seconds, the 2008 Dodge Viper SRT10 sets a new benchmark for the ultimate American sports car.”

The new 2008 Dodge Viper SRT10 will arrive in Dodge showrooms in North America this summer with a new level of customization options, including five new exterior colors, four new interior color combinations and a new wheel design.

Standout Powertrain
When SRT powertrain engineers set out to get more venom from the 2008 Dodge Viper SRT10’s powerplant, their objectives included not only increasing performance, but also complying with stringent regulatory requirements, such as federal Tier 2, Bin 5 and California’s Low Emissions Vehicle (LEV) 2 mandates.

Working with specialists from McLaren Performance Technologies and Ricardo, Inc., SRT engineers began by following the racer’s basic formula for more power: bigger displacement, more efficient breathing and higher engine speed.

The new Dodge Viper SRT10’s deep-skirted V-10 aluminum engine block was revised for a 1-millimeter larger bore, raising the displacement to 8.4 liters from 8.3 liters. With strengthened bulkheads and improved water jackets for better cooling, the block includes pressed-in iron cylinder liners and cross-bolted main bearing caps for strength and durability.

The Viper SRT10’s 8.4-liter engine breathes through new cylinder heads equipped with Computer Numerically Controlled (CNC)-shaped combustion chambers, larger valves and Variable Valve Timing (VVT). VVT electronically adjusts when the exhaust valves are open and closed according to engine speed and load, allowing the engine to “breathe” cleaner and more efficiently.

The 2008 Dodge Viper SRT10 V-10’s two-piece intake manifold combines a cast aluminum lower with smooth runners for better air flow, bolted to a die-cast aluminum upper plenum. A revised air-cleaner box with a low-restriction filter sends air through a dual electronic throttle control into the intake module.

The air-fuel mixture in the cylinders is ignited by platinum-tip spark plugs fired by new individual plug coils mounted on the cylinder-head covers.

Within the cylinders, pistons are equipped with larger-diameter floating pins with bronze bushings for high-load capability. Forged powder-metal connecting rods are secured with aircraft-quality fasteners for increased fatigue strength.

Engine lubrication is managed by a larger oil pump and a swinging oil pickup adapted from Viper competition engines, to improve oil pressure in high-rpm and hard-cornering conditions.

Spent gases exit through tubular air-gap headers, which not only improve exhaust flow, but also ensure quick catalyst light-off for improved emission control. The headers’ stamped stainless-steel outer shell acts as a thermal heat shield for the individual stainless-steel runners that contribute to better flow separation and exhaust tuning.

SRT engineers didn’t stop there. Upgrades were developed to handle the 8.4-liter V-10’s increased horsepower and torque levels, while improving traction, driveability – and durability.

The 2008 Dodge Viper SRT10’s V-10 channels its power through a new, smaller-diameter, twin-disc clutch (a change from the previous larger-diameter, single-disc setup). The new clutch reduces rotating inertia by 18 percent, resulting in reduced clutch-pedal effort and improved engagement feel.

The transmission is the latest evolution of the Tremec T56 six-speed manual, known as the TR6060. It features 10 percent wider gears for higher torque capacity and a new synchronizer package. A new shifter system results in reduced shifter travel. Club racers will applaud a new provision for adding an external transmission cooler.

Benchmark Braking
Stopping power is another key attribute of the Dodge Viper SRT10 formula, with 14-inch brake rotors gripped by Brembo 44/40 dual opposing piston calipers in the front and Brembo 42/38 dual opposing calipers in the rear. An anti-lock braking system (ABS) prevents lockup during hard braking. This system results in a benchmark braking performance of 60-to-0 mph in less than 100 feet.

World-class Ride and Handling
The ride and handling of the 2008 Dodge Viper SRT10 is defined by a race-bred, fully independent, four-wheel suspension featuring lightweight, high-performance aluminum control arms and knuckles, damped by lightweight coil-over shock absorbers.

Where the power goes right to the road, SRT engineers retained the tried-and-true Dana M44-4 rear axle and outfitted it with a new GKN Visco-Lok speed-sensing limited-slip differential for improved traction.

The Dodge Viper SRT10 rides on polished, forged aluminum, 18 x 10-inch front and 19 x 13-inch rear wheels now available in three styles: the five-spoke, the H-spoke and the all-new Razor wheel with five U-shaped spokes. The wheels are clad in Michelin® Pilot® Sport PS2 tires. The four-groove tread-design tires provide maximum grip, reduced road noise and superior handling in both wet and dry conditions.

Bold Exterior Styling
The 2008 Dodge Viper SRT10 remains available in two body styles – Roadster and Coupe. Both feature a dramatic new hood with a larger, more efficient hood scoop for air induction and larger, functional hood louvers to facilitate a greater cooling effect for the more powerful 8.4-liter, 600-horsepower V-10 engine underneath.

Eight exterior colors will be introduced throughout the model year – five of which are all-new including Venom Red, Snakeskin Green, Viper Violet, Viper Orange and Bright Blue. Racing stripes continue to be an option with six dual painted stripe colors available: white, black, silver, graphite, blue and red.

Several exterior differences exist between the 2008 Dodge Viper SRT10 Roadster and Coupe. In fact, the only body panels they share are front fascia and fenders, hood and doors. However, all of the iconic Viper SRT10 design cues have been maintained including the signature crosshair grille, deep-cut side scallops, swept-back fenders and lowered hood lines.

The Dodge Viper SRT10 Coupe’s hard top with its “double bubble” styling makes it even more torsionally stiff than the Roadster. The 2008 Dodge Viper SRT10 Coupe offers increased downforce and high-speed stability with its sloping roofline and deck-lid spoiler. Plus, the Dodge Viper SRT10 Coupe has an additional 6.25 cubic feet of trunk space than the Viper SRT10 Roadster, for a total of 14.65 cubic feet. The roof and headliner structure offer more room to accommodate a safety cage, while maintaining as much headroom as possible.

Race-inspired Interior Design
The 2008 Dodge Viper SRT10 Roadster and Coupe cockpit retains its characteristic red push-button starter and performance-oriented, highly functional instrument panel with center-mounted tachometer and 220-mph speedometer.

Five interior colors will be available in 2008: black, and four new color combinations in black/red, black/blue, black/slate or black/natural tan. A choice of bezel finishes on the center instrument panel and console adds to the increased level of customization.

“The 2008 Dodge Viper SRT10 delivers die-hard performance enthusiasts a perfect combination of outrageous power, exceptional performance and stunning good looks,” said Mike Accavitti, Director – Dodge Motorsports and SRT Marketing and Product Planning, Chrysler Group. “And now with a whole new range of interior and exterior colors and options to choose from, the 2008 Dodge Viper SRT10 redefines how a customer can personalize their Viper.”

2008 Dodge Viper SRT10 Safety and Security
The following safety and security technologies are featured on the 2008 Dodge Viper SRT10:

  • Adjustable Pedals: Allow brake and accelerator pedals to move toward or away from the driver to help driver achieve a safe and comfortable seating position for improved control
  • Advanced Multistage Front Air Bags with Occupant Classification System (OCS): Inflates with a force appropriate to the severity of the impact. The OCS measures the conditions for activation or deactivation of the passenger side front air bag based upon the weight of the occupant
  • Anti-lock Brake System (ABS): Senses and prevents wheel lockup, offering improved steering control under extreme braking or slippery conditions
  • BeltAlert: Periodically activates a chime and illuminates an icon in the instrument cluster to remind the driver and front passenger to buckle up if a vehicle is driven without the driver being properly belted
  • Center High-mounted Stop Lamp (CHMSL): The shelf-mounted center high mounted stop lamp uses light emitting diodes (LEDs) for longer life
  • Constant Force Retractors (CFR): Distribute force or load exerted on a seat belt, and then gradually release the seat belt webbing in a controlled manner
  • Crumple Zones: Designed to compress during an accident to absorb energy, decreasing transfer of that energy to the occupants
  • Energy-absorbing Steering Column: The manual-adjust steering column uses two hydroformed coaxial tubes that can move relative to each other to allow the column to move forward for enhanced energy absorption during a crash. The power-adjust steering column employs a calibrated bending element that deforms during column stroke for optimal energy management
  • Interior Head-impact Protection: Interior pillars above the beltline and instrument panel – including areas around windshield and rear window headers, roof and side rail structures, and shoulder-belt turning loops – specifically designed to limit head-impact force
  • Knee Bolsters: The lower instrument panel and the glove-box door are designed to properly position the occupant, enabling the air bags to work effectively
  • Remote Keyless Entry (RKE): System enhances personal security by locking and unlocking doors and turning on interior lamps. The system also arms and disarms the Vehicle Theft Security Alarm
  • Three-point Seat Belts with Pretensioners: Three-point lap and shoulder belt retractors incorporate a pretensioning feature to enhance occupant protection in an impact by managing occupant energy
  • Tire-pressure Monitoring (TPM): Pressure-sensor modules within the valve stems of all four wheels send continuous radio-frequency signals to a receiver, and the system informs occupants when the pressure is too low

Manufacturing
The 2008 Dodge Viper SRT10 will be hand-built at the Conner Avenue Assembly Plant in Detroit.

Street and Racing Technology
SRT creates some of the Chrysler Group’s boldest, most distinctive products by single-mindedly following its core vision: Deliver benchmark performance at the lowest price, and deliver it with absolute integrity and credibility.

Every SRT vehicle showcases five key aspects: Exterior styling that resonates with the brand image; race-inspired interiors; world-class ride and handling characteristics across a dynamic range; benchmark braking; and standout powertrain.

Dodge Barrage Continues
With 1.4 million vehicles sold globally in 2006, Dodge, the Chrysler Group’s best-selling brand, continues its product offensive for the 2008 model year with the all-new Dodge Avenger, and the new Dodge Viper SRT10, Dodge Magnum and Dodge Magnum SRT8.

Dodge is the No. 5 nameplate in the U. S. automotive market. Overall, Dodge has a 7 percent market share in the United States. In the minivan market, Dodge has a 19 percent market share; in the truck market, 16 percent; and 4 percent of the car market.